Luc Cheung

Finding Your Anchor Task

Doing more things does not drive faster or better results. Doing better things drives better results. Even more accurately, doing one thing as best you can drives better results.

Mastery requires focus and consistency.

I haven’t mastered the art of focus and concentration yet, but I’m working on it. One of the major... See more

The most important part of editing is getting your video as tight as possible. Attention spans are short on TikTok, so you have to be willing to cut the video to make it as good and concise as possible. And make sure the first 2-3 seconds immediately hooks people. That’s how long you get before they scroll to the next video.

How Long Until I Go Viral?

Depends on how good your videos are. I posted my first video of this experiment on 12/16, and the first video that did really well was on 12/23. So it took me a week.

That said, I see many others on TikTok posting for months and never having a video do well.

In almost every case, my guess for why they aren’t succeeding is... See more

“Diversification is a protection against ignorance. It makes very little sense for those who know what they are doing.” -Warren Buffet

These are the three necessary criteria for a great ferment: great ingredients, the proper environment, and patience. Without them, you will fail to create something funky and wonderful. With them, your creativity is the only constraint.

What makes fermentation so magical is that the most important ingredient is the one you can’t control: the... See more

The tendency of people and organizations is to lose focus. So one way to identify outstanding people is by their ability to commit and focus on something for a long period of time.

The only people you should hire are focused ones. The only competitors you should worry about are the focused ones.