Luc Cheung

One of the most difficult things to forecast was our adoption rate. We were a public company, though, and while Jeff would say, publicly, that "in the short run, the stock market is a voting machine, in the long run, it's a scale," that doesn't provide any air cover for strategic planning. It's your job to know what's going to happen in the future... See more

Falling into the trap of thinking other users will be like you is especially pernicious because the people building the product are usually among that early adopter cohort. The easiest north star for a product person is their own intuition. But if they're working on a product that requires customer segmentation, being in the early adopter cohort... See more

The most important part of editing is getting your video as tight as possible. Attention spans are short on TikTok, so you have to be willing to cut the video to make it as good and concise as possible. And make sure the first 2-3 seconds immediately hooks people. That’s how long you get before they scroll to the next video.