Luc Cheung

Only decades ago, the average person had one source of information, if any — the local newspaper. It’d take an hour, tops, out of their day. 1 hour out of 16 waking hours, or 6%. The rest of the day was spent making, creating value, conversing with others — 94%. Desires were simple — work for food and housing and a way to get around, find love,... See more

Vertical Search Aggregators

Google is a great example of how the internet enabled scale and speed: every page on the web returned in an instant. But increasingly, we’re seeing this scale is at odds with a fundamental human need: relevance. Someone who wants to find the best freelance designer, or the best sushi restaurant, or the best NFT to buy... See more

Publishing, Descriptions, & Hashtags

Once I’m done editing the videos on my laptop, I’ll send them to my phone and turn them into drafts within TikTok.

The only changes I make within the TikTok editor is to add captions so people can read what I’m saying (I suspect many people watch TikTok on silent, so captions help), and I add a text hook to the... See more

One thing I do look back on fondly was how incredibly focused we were. Resources and time were so tight that you could feel the weight of all the things you weren’t working on. You had real conviction that the thing you were doing was the most important thing.

To pick a somewhat trivial example, at fireside chats with Mark (the predecessor to the... See more

With more creators , more content , and more choice than ever before, consumers are now being consumed by a state of analysis paralysis. The real scarcity isn’t content anymore. It’s attention. When it’s impossible to absorb everything from the flood of information, the best we can do is pick and choose what matters to us most — or, better yet,... See more