Luc Cheung

Segment and Amplitude hired a customer success/support person as employee #1. Here’s Calvin French-Owen (co-founder of Segment) on why they did this:

“ There’s something really magical when you write in to a startup and they fix your issue within a few hours. It’s something you’d never, ever expect from a big company, and it was one way for us to

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I find editing easiest if I just record one long video for each topic, including the pauses and mistakes, and then chop it up later.

Scripting

If scripts will help you, do your scripting the day before recording. I usually script out my videos using high-level bullet points that I want to hit on, then let it flow a little more naturally for actual... See more

Bundling and Unbundling

Listicle-style videos tend to do well on TikTok, so think about how individual topics can be bundled into listicle videos, or listicle series, and how listicle videos can be unbundled into a number of individual videos.

For example, let’s say you have 20 different video ideas on “common beginner mistakes.” Could you do a... See more

Falling into the trap of thinking other users will be like you is especially pernicious because the people building the product are usually among that early adopter cohort. The easiest north star for a product person is their own intuition. But if they're working on a product that requires customer segmentation, being in the early adopter cohort... See more

If you are fortunate or unfortunate enough to wonder:

“What should I spend my time working on?”

Then perhaps a better question is:

“Where am I most afraid to fail?”

When we’re avoiding some path because failure would destroy us, that’s often the path we need to go down.

Because if we aren’t afraid of failing, do we really care at all?