Luc Cheung

Choosing a Style

Once you know what topic you’re going to cover, you need to find a style that’s working that fits you.

Don’t just do whatever you want here, and don’t just copy over what style has worked on YouTube or Instagram. TikTok has a vibe you want to tap into, and if you don’t do that you’ll have a hard time getting picked up by the... See more

In addition, perhaps there is a general limit to how far a single feed of random content arranged algorithmically can go before we suffer pure consumption exhaustion. Perhaps seeing curated snapshots from everyone will finally push us all to the breaking point of jealousy and FOMO and, across a large enough number of users, an asymptote will... See more

The best way to fail at inventing something is by making it somebody’s part-time job.

On this particular day in the gym, there was a coach visiting who had worked with thousands of athletes over his long career, including some nationally-ranked athletes and Olympians.

I introduced myself and we began talking about the process of improvement.

“What’s the difference between the best athletes and everyone else?” I asked. “What do the... See more

One of my favorite Ben Thompson posts is "What Clayton Christensen Got Wrong" in which he built on Christensen's theory of disruption to note that low end disruption can be avoided if you can differentiate on user experience. It is difficult and perhaps even impossible to over-serve on that axis. Tesla came into the electric car market with a car... See more

My note to self from reading the book: “THINGS LOOK GOOD AT THE END OF THE JOURNEY, NOT DURING.” Tesla and SpaceX were not built. They were willed into existence, against all odds.

SpaceX failed to launch many times, and was ridiculed by many people. After their third (or fourth) failed launch, Elon sends an email to his team: “ SpaceX is in this... See more