Bundling and Unbundling

Listicle-style videos tend to do well on TikTok, so think about how individual topics can be bundled into listicle videos, or listicle series, and how listicle videos can be unbundled into a number of individual videos.

For example, let’s say you have 20 different video ideas on “common beginner mistakes.” Could you do a “be... See more

There are tens of thousands of people sharing insights on a long-tail of topics, but their content is buried in the deep corners of the interwebs, found only by chance, and consumed in fleeting social media feeds that strip context and discourage reflection.

If you want to know what the smartest people have to say about the future of fandom, there i... See more

Vertical Search Aggregators

Google is a great example of how the internet enabled scale and speed: every page on the web returned in an instant. But increasingly, we’re seeing this scale is at odds with a fundamental human need: relevance. Someone who wants to find the best freelance designer, or the best sushi restaurant, or the best NFT to buy wi... See more

Other books throughout the years kept changing my life in new and exciting ways, usually by changing the way I thought in some meaningful aspect. “Antifragile,” “Letters from a Stoic,” “Finite and Infinite Games,” “Infinite Jest,” “The Denial of Death,” “Words that Work,” “Seeing Like a State,” every now and then I’d pick up a book and come out the... See more

Curators, Curators

It has become popular to say we live in the information age, and we need curation to help us sort through the mess. But thus far, the conversation around “curation” has been too focused on the content and not enough on the structure. We seem to have accepted the job of the curator as providing a product review, a list of links, a... See more

That, as a startup, you should only do half of what you want to do (only half the options, half the tabs, half the offerings, and half the target audience) to compound your chances of true PMF.

Jobs' gift is so rare that it's likely even Apple hasn't been able to replace it. It's not a coincidence that the Apple products that frustrate me the most right now are all the ones with "Pro" in the name. The MacBook Pro, with its flawed keyboard and bizarre Touch Bar (I'm still using the old 13" MacBook Pro with the old keyboard, hoping beyond h... See more

In short, with democratized access, the web became more saturated than ever before, and as consumers, we began to spend more and more time trying to sort through it all. In a state of analysis paralysis, how do we disaggregate signal from noise?

This problem of overabundance is why I wrote my piece last year. As consumption of digital media increas... See more

Self-Attention at a High Level

Don’t be fooled by me throwing around the word “self-attention” like it’s a concept everyone should be familiar with. I had personally never came across the concept until reading the Attention is All You Need paper. Let us distill how it works.

Say the following sentence is an input sentence we want to translate:

” The ... See more