Jiun
@lobomedia
Jiun
@lobomedia
“Media is about staying true to your voice, of course, but it’s also about interacting with the people you’re communicating with. It’s not about talking at, it’s talking to, with.
With social media, it’s never about creating a long form masterpiece, it’s about greeting your audience where they are, with snippets of information that, over time, add up to a compelling amount of connection and confidence in you.
What do you wish Strategists would do more of?... See more
- “Find opportunities for action, and not just diagnostics.”
- “Choices. Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.”
How do you judge whether a creative brief is good or
Sharing data requires a level of intimacy with a brand. Two main rules of intimacy are: one – it is mutual, two – it takes time to build.