Jiun
- the story is not about marketing. The story is the strategy.
from From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework by Sari Azout
- It helped me to think of marketing as simply: sharing my work with one person at a time — even if what I do on the internet can be accessed by everyone, anyone, anywhere. (This is the magic of the internet: asynchronous intimacy at scale, across distances.) This intimacy draws me closer. It lets me be more honest, more inspired, more real — like I’... See more
from introvert marketing for creative hermits — kening zhu
- People read nonfiction to learn and to feel. My framework for ensuring a blog post accomplishes both is to start with a first draft that focuses on "novel" ideas.
A novel idea is one that's not just new to the reader, but also significant and not easily intuited. Think of it as new and worthwhile . I've identified five categories:- Counter-intuitive —
from What to Write About
- Slowness of message
For most small businesses, this comes naturally. A slower message is a more soulful one. There’s no fast pressure to buy, no aggressive sales techniques or icky marketing spiels.from What is Slow Marketing? An Introduction for Small Businesses - Pip Christie
- In a world with free information, abundant data, and virtually no barriers to entry, companies will succeed by selling purpose, not a product.
from From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework by Sari Azout
Sharing data requires a level of intimacy with a brand. Two main rules of intimacy are: one – it is mutual, two – it takes time to build.
from The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal by David Mannheim
- If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one?
from No More Boring Apps | (Not Boring) Software by (Not Boring) Software Inc.
- So much productivity is fueled by negative emotions. You're afraid of getting a bad grade as a teen, so you study for tomorrow's big test late into the night, mostly out of fear and with the knowledge that you'll be exhausted tomorrow. There's no joy in it, just a fear of not being good enough, of disappointing someone, of ruining your future.
As an... See morefrom Soul-Making Productivity: A Process Manifesto by River Kenna
- “In the past, jobs were about muscles. Now they’re about brains, but in the future, they’ll be about the heart.”
from Opinion | When Your Technical Skills Are Eclipsed, Your Humanity Will Matter More Than Ever by Aneesh Raman