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• What’s one word on your mind right now?

• What’s an idea that jumped out at you from what you just heard?

• What did this remind you of?

• Share one way you might make this better. 

• On a scale of 1 to 5, how confident/excited/clear are you on what you just heard?

• Raise your hand if you felt ____ about this. Raise your hand if you felt _____ about this. (Bonus

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You can tell a lot about a person and how they think about their work based on whether or not they use “content” to describe what they do. A photographer who says that he is creating “content” for his YouTube channel is nothing more than a marketer churning out fodder to fill the proverbial Internet airwaves with marketing noise.

Writing increases your rate of revelation. This is true irrespective of the subject because writing is a process of reflection, assertion, and iteration.

Writing clarifies your own ideas. Writing begets new ideas too. Writing lets you explore ideas in depth even if you won’t have time to act on them all. Writing shows people how you think and lets... See more

As I said, most companies and most interviews focus more on the question: can this person do what we need? But if you’re trying to recruit the best talent in the world, it needs to start with them. Who are they? What do they love doing? What are their ambitions? How does their past shape what they want for their future? What are they insecure... See more