Lindsey Canant

For example: there are programs that allow customers to earn points for following a brand or for writing a product review. This sort of bribery usually attracts the least loyal - and least valuable - audience who is mostly interested in the positive transaction utility and has a low brand investment (once they claim a reward, they can unfollow the ... See more

Product advertising explains the product to me. Brand advertising explains me to me. (via John Bevins)

Story. Curation, by default, creates stories. Stories boost the relevance and significance of a product or a brand. They turn them into collectibles, lend them meaning and cultural purpose, and emphasize their social and communal dimension. LeBron James and Kim Jones tell their travel stories for Rimowa. In this way, they contextualize Rimowa lugga

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Ed Sheeran and Neil Gaiman are in the top 0.000001% of their fields. They're among, say, 25 people in the world who repeatedly generate blockbusters.

If two world-class creators share the exact same creative process, I get curious. Also, while writing this, I found a video of John Mayer doing the same thing.

I call their approach the Creativity Fauce

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This is why I feel like people who are less cerebral and less aware of all of the ways in which they are imperfect, they just blast past everyone else. Because they're just doing things. And they get better so much quicker. So I think that's a message I want to give to the world. You're good to go. Just start doing things.