Lillian Sheng

For failing the uniform inspection, the student had to run, fully clothed into the surfzone and then, wet from head to toe, roll around on the beach until every part of your body was covered with sand. The effect was known as a “sugar cookie.” You stayed in that uniform the rest of the day — cold, wet and sandy.

We call this a double bind. It’s often caused by a misalignment — where what’s good for a critical value chain participant, like a distribution channel, isn’t good for customers. 

The process has two significant competitive advantages. The first is that it significantly reduces the cost of incubating a new livestreamer relative to the MCN production model. The second is that it solves the conflicts of interests between livestreamers and MCN companies to a certain extent. The relationship between livestreamers and their... See more

Make A Plan A specific goal is better than a vague goal. But in the quest to set the perfect goal, we often miss one crucial detail—all goals are surprisingly useless without a certain type of plan. 

There were two schools of thought. One fraction is from friends who worked in internet companies or media and have lived in big cities for a while. They are used to catalogue-based e-commerce platforms like Taobao and JD.com. Their answers were in line with expectations: livestreaming encouraged impulse spending, time-limited count downs reduced... See more

getting nft/virtual plots/something that doesn't have permanent or expiring value is an interesting twist to traditional gifting.

How Seth thinks about organization Organizing is like building a case to hold your tools. You don’t get points for making it fancy, you get points for doing the work.