Lillian Sheng

But despite the amazing ability to tap into SMTP for instant distribution to readers, there’s a tradeoff with this approach: email is static, and as long as email clients are powered by the standard of SMTP, it will remain static. This means Substack cannot use email to do anything dynamic, like personalize the discovery experience of the reader in... See more

When a creator posted a video, TikTok showed it to a sample audience and then expanded to bigger targeted audiences if it did well—a form of a recursive publishing feedback loop. Creators with no followers could still reap rewards for videos that were funny and understandable by anyone. This was uniquely powerful for the medium of short-form video,... See more

Celebrities and online influencers are using digital tokens to monetize their popularity and share the risks of being a star. Bitcloud enables celebrities to sell Creator Coins that fans can buy and sell.

Elon agrees that Twitter needs to lessen its dependence on ads and move into subscriptions. 1. Table Stakes: Verify identity to clean up the conversation. 
2. Twitter+ Subscription: Paid tools for Creators to find, create, and share ideas. 
3. Twitter Create: Twitter should be the place to build subscription businesses... See more

The immediate challenge was building liquidity as quickly as possible—in other words, overcoming the perennial “cold start problem” of jumpstarting a new marketplace. In the fall of 2021, many NFT collections took weeks to reach secondary marketplaces, and in the meantime, users had no way of telling if the listings they came across were reliable o... See more

To ensure that level of accountability, Magic Eden has a comprehensive screening process for new hires. Before every new person joins, they do a one-week work trial at the company, during which they’re onboarded and work alongside the rest of the team. This approach has been successful—the team is now over 100 people.

3. value accrual gifts