4. Paid marketing “skip waitlist”Sometimes waitlists are implemented for purely tactical reasons. This is the case for companies that leverage waitlists to improve conversion and, subsequently, the unit economics of performance marketing.

1. Introduce frictionInstead of filling out a form to get on HEY's waitlist, those who wanted access had to send them an email. Seeing HEY's overwhelming success with this approach, Alex Hillman of Indy Hall decided to give it a shot with his new book, Tiny MBA. He put out a few posts on social media inviting people to email him if t... See more

Working with high-volume enterprise clients like Instacart, DoorDash, and Bring A Trailer having to do each one of those steps up to distribution on their behalf, Snappr built internal tools to make everything run more smoothly. They built:

• Automated ways to trigger photographer bookings from business events


• AI-powered photo editing tools to lighten

... See more

The process has two significant competitive advantages. The first is that it significantly reduces the cost of incubating a new livestreamer relative to the MCN production model. The second is that it solves the conflicts of interests between livestreamers and MCN companies to a certain extent. The relationship between livestreamers and their ... See more

3. Bringing the point-of-sale to the consumer

Vine divided its UX into two traditional surfaces: Home and Explore. Home showed you content you opted into receiving, whereas Explore showed you things you might not know about yet. Vine’s Explore screen asked if you were more interested in “Editor’s Picks,” “Popular Now,” or “All Posts.” You could search the app or to click into a specific hashta... See more

In the coming years, Toast will center its growth strategy on (i) acquiring new customers & upselling existing customer base in North America, (ii) expanding its platform by releasing new product features and adding new partners to its open ecosystem, (iii) expanding geographically beyond North America, (iv) acquiring companies mainly to expand... See more

Example: RSS (Really Simple Syndication)SS has long been the backbone of podcasts, providing a powerful distribution mechanism that enables creators to publish their audio from a single endpoint and immediately syndicate their content to any consumption platform that wants to ingest it.