Lillian Sheng

“What is originality? Undetected plagiarism.”  — William Ralph Inge

Post lockdown, there is no turning back for consumers. People are now used to ordering online and receiving their groceries at home. What is interesting for Carrefour is that the digital channel has not become a substitute for the offline grocery shopping: the two experiences complement each other. They have implemented digital contact points which... See more

The ultimate goal of ACT is to help us move closer to what we care about in life.  From an ACT perspective, the main thing that gets in the way of this is when our behavior becomes primarily about avoidance. When we’re focused on avoiding difficult thoughts and feelings, we’re not focused on moving toward what we care about.

Any misalignment between a company and its customers or its value chain is a source of “dominance friction.” Why? Because a company whose business model is not ultimately aligned with its customers’ interests is vulnerable to another competitor beating them with better alignment.

4. User segmentation: you segment users into high capacity versus low capacity to spend by getting them to self-select by seeing who’s willing to trade time for coupons.Users reveal their preferences around time, capacity, and willingness to pay, allowing more accurate targeting. Mini-games and their real-world rewards in the form of coupons or red... See more

“It is better to take what does not belong to you than to let it lie around neglected.”  — Mark Twain

The mud consumed each man till there was nothing visible but our heads. The instructors told us we could leave the mud if only five men would quit — just five men — and we could get out of the oppressive cold. Looking around the mud flat it was apparent that some students were about to give up. It was still over eight hours till the sun came up —... See more