Lillian Sheng

People take action when three forces collide:

• Motivation (we must want the thing);

People mimic the desires of people they look up to desire.

• Trigger (something must happen to trigger a desire to get more of it)

Every time the same new hot app is shared by someone I know or respect — whether a friend, a mega-influencer or someone in between — I am... See more

So if URLs are like land, and dense networks are like city-states, then what form of governance is appropriate? Probably not the autocracies we live with today. Most people probably want rulers to be bound by law, enforced by an impartial judiciary, and shaped by democratic legislative principles.

china's tech playbook: flood the zone

I will often run into people who will say they need the right scenario to do their work. If they only had a better camera, or the right word processor, or a better organizational system they would begin doing the work.  But you don’t need the perfect setup to do the work.

Newspaper reporters call this a “morgue file”—I like that name even better. Your morgue file is where you keep the dead things that you’ll later reanimate in your work.

Why is Reels neither a hit nor a flop? Reels isn’t just a different format for the same kind of content people already share on Instagram. Unlike Stories, which matched what people already wanted from Instagram (photos and videos from people you know), Reels/TikToks are created for and by randos. The whole point is that anyone might see it, so you... See more

As my friend Bruce Stachenfeld says: “Real estate won’t make you rich. But it will keep you rich.” 

2. Intriguing demos Videos are one of the cornerstones to generating buzz. And product demos are a good starting point.