Lillian Sheng

Experiential Avoidance →Willingness

1. User ownership can jumpstart growth, but sustaining it is more challenging Giving users ownership in the form of tokens can be a powerful alternative to paid marketing, helping to bootstrap networks and overcome the cold-start problem.

Suddenly, being on a laptop in the middle of a work day is an act worthy of someone’s attention. Maybe they’ll see the picture and notice more than just you at work - a decoration in your house, a new haircut, an alarming error in a SQL query you wrote. We’re suddenly funneling attention into the parts of our lives that we would never even journal... See more

I will often run into people who will say they need the right scenario to do their work. If they only had a better camera, or the right word processor, or a better organizational system they would begin doing the work.  But you don’t need the perfect setup to do the work.

It is about the real value of a real education, which has almost nothing to do with knowledge, and everything to do with simple awareness; awareness of what is so real and essential, so hidden in plain sight all around us, all the time, that we have to keep reminding ourselves over and over:

Addictive. Twitter behaves like a professional network sometimes, but it’s also where many of the world’s most powerful people go when they’re feeling curious, feisty, inspired, or just bored.

1. StorytellingMany companies in their early beginnings rally people behind anything but the actual product.But Clay rallied people behind a story: David Rockefeller (third generation of the Rockefeller family) gathered over 100,000 index cards without ver 200,000 meticulously crafted notes of every person he had met throughout his life. The... See more

Borrowing social capital is easier than creating it. MasterClass took people who were already famous and gave their fans even more access to them (without much burden on the celebrities). It’s tricky to create a world-class talent. The MasterClass model skipped the line of building a large audience and lots of credibility and instead, they... See more