Lillian Sheng

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The Japanese resolve this tension using a concept called Ikigai. Roughly translated as a “reason for being,” discovering your Ikigai requires finding work that balances what the world needs with what you’re good at, what you love, and what you can do to earn a living.

2. social layer of peer gifting

Fusion → Defusion

a gift concierge allows you to input information you know about the person and spits out gift-focused personas. you have the agency to choose with a whole new layer of decision support tools for neat gifts. 

3. Monetization: potential for advertising inventory - being asked to play a game of spin the wheel and then told that your prize is a 30% discount off tooth whitening is enticing.

Froth is the foam on top of the thing. It’s all the stuff that’s in the corner of your eye, that’s peripheral. I think there’s great value in that stuff.

Willingness can be developed through formal mindfulness practice: sitting in silence while allowing difficult thoughts and feelings to be present. It can also be developed informally whenever we stop trying to get rid of painful thoughts and feelings and instead open up to them as part of the path toward what we care about.