2024 Memo by Toolhouse; a research lab applying machine intelligence to new production methods.

The prototype is the product.

Principles

1. Physical imagination: materialize ideas to transcend the digital/virtual realm with real world feedback.

2. Creative practicality: balance expression with real-world utility. Make imagination useful.

3. Play and accessibility: give users agency to shape their world by making the production process easily understandable and fun to use.

4. Dynamic personalization: a product is a living entity, capable of continuous improvements and adaptations in response to the user's evolving needs. Make the system capable to respond uniquely to individual preferences and requirements. If you build what you use, you learn to build better.

The prototype is the product. If outcomes are the effect of process, then better outcomes come from better processes. And it starts with how we build our world.

When there’s a framework for updating your built environment to you, the world talks back in a way you can begin to shape directly. This exclusivity based on personalization will evolve the very definition ofluxury. Because luxury has always been about what’s exclusive to you.