Laura Pike Seeley
@laurapikeseeley
Laura Pike Seeley
@laurapikeseeley
The startling findings were that people made better choices when not thinking at all, especially in complex consumer settings.
The researchers argued that this is because our unconscious processes are less constrained than conscious processes, which make huge demands on our cognitive system. Unconscious processes, such as intuition, function in ways
... See moreSometimes, it’s really hard to be happy. And there’s a reason for that: The human brain isn’t hard-wired for happiness. Why? Because happiness isn’t essential for survival.



memory and Neuroscience