Laura Pike Seeley

In his apt and timely new book, "The Self Delusion: The New Neuroscience of How We Invent — and Reinvent — Our Identities," Berns, author of "How Dogs Love Us," explores the neuroscience of self perception and the clever, confounding ways we attempt to tell the stories of our lives.

However, Sini Eräjää, Greenpeace’s European food and forests campaign lead, said it would be “a terrible idea” to cut down natural forests and replace them with wood plantations.

More than a penchant for suffering, and more than a need to challenge ourselves, humans are a species that can adapt. In times of flux and epochal change, there’s often a peculiar strain of natural law among nervous, conservative minds — the “natural” way of man is right, so don’t meddle with it. This strain was there when we developed... See more

The startling findings were that people made better choices when not thinking at all, especially in complex consumer settings.

The researchers argued that this is because our unconscious processes are less constrained than conscious processes, which make huge demands on our cognitive system. Unconscious processes, such as intuition, function in ways

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