Laura Pike Seeley
@laurapikeseeley
Laura Pike Seeley
@laurapikeseeley
The startling findings were that people made better choices when not thinking at all, especially in complex consumer settings.
The researchers argued that this is because our unconscious processes are less constrained than conscious processes, which make huge demands on our cognitive system. Unconscious processes, such as intuition, function in ways
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Creativity and Disruption: Creativity is described as emerging from the disruption of these predictive models. When our expectations are challenged or disrupted, it can lead to new ways of thinking and innovative ideas.
Balance Between Order and Chaos: The balance between order (predictive models) and chaos (disruption) is crucial for fostering creativity. Too much order can stifle creativity, while too much chaos can lead to confusion and lack of direction.
Productivity and