Laura Bryan
@laurael
Laura Bryan
Forget woo-woo renaissance or digital fatigue. We're witnessing a recalibration of how humans navigate complexity. After drowning in data and still making spectacularly bad collective decisions, we've rediscovered that intuition deserves more than tokenistic respect.
We're witnessing something fascinating right now. A cultural shift I'm calling "Primal Intelligence." A deliberate turn away from our decade-long obsession with data-driven everything.
See this Instagram post by @merit_la
Link
It’s a style that distills a message to its essence. No noise, no clutter.
We’ve seen the ’90s and ’00s aesthetics return in fashion and design - but is advertising following suit? And more importantly, can minimalism deliver the same impact for emerging or lesser-known brands that can’t depend on immediate recognition?
We’ve seen the ’90s and ’00s aesthetics return in fashion and design - but is advertising following suit? And more importantly, can minimalism deliver the same impact for emerging or lesser-known brands that can’t depend on immediate recognition?
Hype is a flash in the pan. Narrative network effects are durable, long-lasting, and broadly applicable.
