Laura Bryan

A wave of art has recently represented the PC in a positive light, tapping into its past aura.

And just like that, the slow dilution begins. A little compromise here. A small concession there. Suddenly, the sharp edges that once defined your brand become rounded and smooth—rendered forgettable by the relentless pursuit of mass appeal.

While back in 2019, just 22 per cent of 18 to 24-year-olds in the UK said they believed in God, by early 2025 that number had more than doubled to 45 per cent

A 2024 Pew Research study found that 72% of Americans believe AI will reduce the value of uniquely human traits, with empathy, creativity, and intuition topping the list of what they want to preserve

“Communication is about what is received, not what is intended. If there is a gap between what you are saying and what they are hearing, you have to find a new way to say it.”

The rise of algorithmically generated playlists and near-constant headphone use means music has often become background noise, something to fill space, not deepen experiences. A 2021 study by audio brand Jabra found that UK headphone users wore them for nearly an hour a day, with 38 per cent doing so specifically to avoid talking to others.

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