Laura Bryan

Nostalgia, as Mark Fisher predicted, has never been more potent. We can’t stop longing for the past – and increasingly, even the very recent past, via the “nowstalgia” of rapid-cycling trends – at the expense of creating something genuinely novel.

“In the past, the club was a space for connection and emotionality, however synthetic those bonds were in reality,” Yalcinkaya explains. “It’s unsurprising that ketamine has taken over as the ‘drug of choice’ for young people, because of its disassociating effects, which allow you to be close to one another, while being isolated in your individual ... See more

Jony Ive wasn’t hired to design another iPhone.

He was hired to design what comes after the iPhone.

Not a device. A dimension.

Not another product. A paradigm.

This isn’t a launch.

It’s a systems design challenge,and there are maybe 3 people alive who’ve done that at scale. And Jony is one of them.

So no, OpenAI didn’t buy a device.

They bought a design l... See more

At the time, for every five houses built in the UK, one-house-worth of material was being sent to landfill or incineration.

Exclusivity is ultimately about enforcing focus. As you niche down—on what you stand for and who you serve—you ultimately kick your competitors off the ledge. You create a moat that's difficult to cross because it's built on deep understanding rather than universal appeal.

Isra describes her former relationship with music as an addiction. To replace it, she now listens to audiobooks, something that supports her work as a writer. Shaz has made a similar shift, turning to podcasts, Islamic lectures, and the Quran as part of a deeper commitment to her faith. While these are still forms of audio input, they represent a m... See more

Here's a quick exercise to uncover the worldview of your core audience:

1. What do they believe that others don't?
   
   Is there a conviction they hold that might seem strange or unnecessary to outsiders?


2. What frustrates them about your category?
   
   What do they roll their eyes at when they see competitors do it?


3. What signals do they use to identify "their pe

... See more

It’s almost as if, in the 15 years since Skrillex debuted, the world appears to have grown tired of music that takes itself too seriously.