Kojo

"You can't make a comeback if you don't start."

I often think and write about the importance of “world building” in today’s mixed-media reality: Brands have more control than ever over where and how consumers experience their point of view, from digital feeds and properties to packaging design and retail merchandising. And with that comes many new opportunities to build emotional texture.

Neil Gaiman has two rules when he sits down to write:1. He doesn't have to write anything if he doesn't feel like it.2. He can't leave or do anything else until the writing time he set aside is over.(This comes from his appearance on the Tim Ferriss podcast - it's worth a listen.)

I really hate the term content creator. It’s such a corporate way of describing artists, writers, intellectuals, and other creatives who ultimately just want to create work they’re proud of.

Part of the problem is that the big social networks are not content platforms supported by advertising. They are better understood as advertising platforms... See more