Kojo

Your success here will depend entirely on how successfully you can tell stories, and how successfully other people can repeat those stories, both to themselves and others.Your North Star here has to be: are other people retelling this story successfully?Port cities around the world are more similar to each other than they are to their inland... See more

Because attention is scarce, it is valuable. Every media organization — big or small, reputable or untrustworthy — is using every tactic at hand to engage us.

They need our attention to sell ads and subscriptions, to create value for their brands so we will become loyal consumers of their products.

‘Blog posts’ might be the answer. But I have read blogs for many years and most blog posts are the triumph of the hare over the tortoise. They are meant to be read by a few people on a weekday in 200420ya and never again, and are quickly⁠ ⁠abandoned—and perhaps as Assange says, not a moment too soon. (But isn’t that sad? Isn’t it a terrible ROI⁠... See more