Kojo

I often think and write about the importance of “world building” in today’s mixed-media reality: Brands have more control than ever over where and how consumers experience their point of view, from digital feeds and properties to packaging design and retail merchandising. And with that comes many new opportunities to build emotional texture.

He described reading a book as being “in conversation” with the author. But reading has the added benefit of allowing you to concentrate deeply, move as fast or as slowly through an argument or idea as you want, and formulate and reformulate your thoughts as you move through the text.