Kojo

Creative research is all about collecting the dots. It’s more common to think of “connecting the dots” but the truth is that you can’t connect the dots you can’t see.

All the grit, persistence, and motivation in the world won’t do you any good if you’re working on the wrong thing. In fact, it will do the opposite.

Choosing what to pursue is more important than choosing how to pursue it. Make sure you’re facing the right direction before you start running.