Kojo
@kojobaffoe
Storyteller, Writer, Content Strategist, Freelance Editor, Author: Listen To Your Footsteps, Host: Listen To Your Footsteps Podcast, African, Father
Kojo
kojobaffoe.com
The goal is to make people feel like they’re a part of something — and like you’re part of their identity. And the payoff — if all goes well — is in the form of fierce loyalty, word-of-mouth promotion, organic curiosity and attention, higher lifetime customer value and share of spend, lower acquisition costs, etc.
Dan Frommer • Outdoor Voices shows community only gets you so far
Do not be distracted by surfaces; it is in the depths that all laws obtain.
Rainer Maria Rilke • Letters to a Young Poet (Penguin Little Black Classics)
The sensation is one of wandering aimlessly, picking up and putting down partly-interesting objects with a sense of generalized indifference. I started noticing something else, too: the impulses powering my behavior weren’t even articulated. The reason for checking and scrolling was rarely in response to an actual inquiry.
Lia Purpura • The Ecology of Attention
Science shows something surprising about people who still journal
mic.com
If you have a plan—if you know the end when you start—it’s no fun to write that novel.
So the aftermath of the Internet exploding is inevitably going to come with ambivalent, and even bittersweet, feelings. Many of us are probably going to miss the amazing sense of connection we have with people all around the globe and the book recommendations, free recipes and gardening tips, but, to no less an extent, are probably going to be... See more