Kojo
@kojobaffoe
Storyteller, Writer, Content Strategist, Freelance Editor, Author: Listen To Your Footsteps, Host: Listen To Your Footsteps Podcast, African, Father
Kojo
kojobaffoe.com
“Communication is about what is received, not what is intended. If there is a gap between what you are saying and what they are hearing, you have to find a new way to say it.”
The goal is to make people feel like they’re a part of something — and like you’re part of their identity. And the payoff — if all goes well — is in the form of fierce loyalty, word-of-mouth promotion, organic curiosity and attention, higher lifetime customer value and share of spend, lower acquisition costs, etc.
Dan Frommer • Outdoor Voices shows community only gets you so far
People naturally remember musical language, and I would encourage writers to inject their prose with a bit of music. When you’re writing, think about repetition and variety. Crescendos and rests. Pace and punctuation. Read your work out loud, and feel the rhythm of the words in your voice.
Derek Thompson • Why Simple Is Smart
Reading, because we control it, is adaptable to our needs and rhythms. We are free to indulge our subjective associative impulse; the term I coin for this is deep reading: the slow and meditative possession of a book. We don’t just read the words, we dream our lives in their vicinity.
Sven Birkerts • The Gutenberg Elegies: The Fate of Reading in an Electronic Age
So the aftermath of the Internet exploding is inevitably going to come with ambivalent, and even bittersweet, feelings. Many of us are probably going to miss the amazing sense of connection we have with people all around the globe and the book recommendations, free recipes and gardening tips, but, to no less an extent, are probably going to be... See more
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Journaling is the practice of self-discovery by writing to yourself.