Daniel Wentsch

Harry Dry rules for copywriting:

1) A great sentence is a good sentence made shorter.

2) Writing great copy begins with having something to say in the first place.

3) Copy is like food. How it looks matters.

4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).

5)

AI can and will ruin your voice and credibility if you lazily let it write in your place. As writers we can not allow AI to replace our own thinking. We should use it to simulate the thinking of a missing dialogue partner. To write better, we need to think more, not less.

3

Cheaper creation doesn’t kill careers; it multiplies them. The future of work isn’t a world without people. It’s a world where people can do more, faster, and cheaper than ever before.

The designer’s process is what made your designer successful enough that you decided to hire them. If that process worked for previous clients, it’s highly likely it’ll work for you too.

The distinction between design as mindset versus output matters more than ever—whether you are a designer or not. As AI reshapes how we create, we face uncertainty about which human capabilities will endure and which will transform.

The Rules of Brainstorming

1. Quantity over quality

2. No such thing as a bad idea

3. Build on each others ideas

This week, when you’re eating or drinking, don’t do anything else. Sit down and take the time to enjoy what you are taking in. Open all the senses as you eat or drink. Look at the colors, shapes, surface textures. Attend to the smells and flavors in your mouth. Listen to the sounds of eating and drinking.

Reminding yourself

Post a note on the table