Daniel Wentsch
@klickreflex
Freelance designer and web dev from Freiburg, Germany.
Daniel Wentsch
@klickreflex
Freelance designer and web dev from Freiburg, Germany.

Memento Mori
This spray paint marks trees destined for felling. In a sad way, it reminds me of the finitude of all life, and it's somehow a bit like when death marks a sign on your forehead.

Congrats on converting your Landing Page visitor into a beaming customer. Why not strengthen the relationship with a personalized ‘thank you’ message as the transaction completes?
The nerds call this Lead Nurturing but think of it more as a cherry on top. The same kind of sweet cherry when someone includes an (unexpected) handwritten note inside a packaged delivery.
When I paid for my HEY account, this popped up from the CEO. I shared it with around 5 people and saw the same message shared a dozen times on social media
Write the personalized message you would want to receive after buying a product online — it’s a wasted opportunity not to.
The Little Chap Who Follows Me
A careful man I want to be —
a little fellow follows me.
I do not dare to go astray,
for fear he’ll go the self-same way.
I cannot once escape his eyes.
Whatever he sees me do he tries.
Like me he says he’s going to be —
that little chap who follows me…
He knows that I am big and fine —
And believes in every word of mine.
The
... See moreMost studios, us included, insist on a deposit based on a percentage of the project before we start work. Depending on the project’s size, it could range from 25% to 50% of the total project cost. Design studios aren’t a high-margin business. Getting that money up front gives us the running room to get the project going and dedicate people to your
... See moreAsking for a deposit up front should be the default
When I write, I get to observe the transition from this fluid mode of thinking to the rigid. As I type, I’m often in a fluid mode—writing at the speed of thought. I feel confident about what I’m saying. But as soon as I stop, the thoughts solidify, rigid on the page, and, as I read what I’ve written, I see cracks spreading through my ideas. What
... See moreLook, you can get a website for $500. You can also get a website for $70 million. The former is gonna have less stuff on it than the latter. (Neither will necessarily trump the other. I’ve seen kickass $500 websites. I’ve also seen million-dollar budgets go down in flames.) Knowing how much money you’ve committed to a project helps a designer
... See more