Daniel Wentsch

Over the years, and especially through my time growing Behance, I have had the opportunity to follow and work with all kinds of designers from around the world. I’ve come to believe that the most effective designers are always solving a specific problem and seem to do so more by removing than adding.

Simplicity is the key to success—and the hardest thing to pull off in design. When you do manage the feat, it looks like you’ve done nothing! Because, oh my god, it’s so simple. Which is why the main ingredient of achieving simplicity is confidence. A good designer finds an elegant way to put everything you need on a page. A great designer

So how do we do it? Let’s imagine that we want to come up with 20 ideas for marketing slogans for a new mail-order cheese shop. The AI can generate those for us, but we will get even better quality if we remember the principle of telling AI who it is: You are an expert at marketing. When asked to generate slogan ideas you come up with ideas that

If you’ve ever felt hesitant to write because you’re “not sure what to say,” consider this: the act of writing itself often reveals what you didn’t know you knew. It’s a tool for discovery, a way to explore ideas and refine thoughts. Writing isn’t about knowing all the answers in advance; it’s about trusting that the answers will come through the