Kiersten
@kiersten
Kiersten
Kendall chandler
pin.it
Passive programming
they could defend every ad on the basis that it obeyed the rules of advertising. It was like worshiping a ritual instead of the God.
the goal is resonance, not scale
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
the goal is resonance, not scale
Digital strategist Shelley Bernstein once said that one of the greatest challenges currently facing us is how to interact meaningfully with the people we serve. Interact meaningfully with the people we serve. Not eyeballs. Not users. But people.
Natasha Lampard • An Exist Strategy
Positioning is the act of deliberately defining how you are the best at something that a defined market cares a lot about.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
i sent this screenshot from a steve jobs email to a friend & we ended up talking about how so many people plan so aggressively now that they leave no space for natural chaos.
you ask someone when they’re free & they hit you with “september 15th.” months out. especially in nyc, this is... See more
events IRL and
“You can’t plan to meet the people who will change your life”