Kelli

It’s narcissism, sure. But also curiosity. The right person makes you want to know yourself better. And then, paradoxically, forget yourself entirel

We survive by naming shapes.

Lion, lightning, invoice. Commit to memory, move on.

That shorthand spares calories, keeps skin intact, and lets us cross streets without philosophizing about trucks.

The tradeoff: the moment a thing fits a label, its edges fade.

Nuance gets deleted, anomalies slip through the net, the field of possibility shrinks.

Useful fo... See more

I keep punting this, am I reinforcing a permanent employee-only mindset? Am I locking myself into a single-channel system where all my leverage depends on others' approval?

You launch the side project—even if in micro-form. The real win isn’t the project itself, but the shift into a system of self-authorship and compound leverage.

Be micro-ambitious. Put your head down and work with pride on whatever is in front of you. You never know where you might end up. Just be aware that the next worthy pursuit will probably appear in your periphery which is why you should be careful of long-term dreams. If you focus too far in front of you, you won’t see the shiny thing out of the cor... See more

People read nonfiction to learn and to feel. My framework for ensuring a blog post accomplishes both is to start with a first draft that focuses on "novel" ideas.

A novel idea is one that's not just new to the reader, but also significant and not easily intuited. Think of it as new and worthwhile . I've identified five categories:

• Counter-intuitive —

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the depth of a conversation depends on how deeply seen you feel, not on the topic of conversation