Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
as someone who studies culture for a living, I can feel the violence of so easily dismissing people and places. The way it denies their humanity and creates false binaries. I know there is a lot of really important stuff to be vigilant against right now, but the best activists and leaders and researchers I know see issues as good and bad, but
... See moreSpotify optimised for engagement and brand love without considering how their model would teach an entire generation that intimate behavioural tracking should feel like birthday presents. They didn't just create marketing content - they normalised surveillance capitalism as self-care.
IT’S FUN
Most crucially, BRAT offers a transportive form of musical and visual escapism and fun that encourages the audience to shake it off and get involved. It isn’t too serious, which, given everything going on out there, might be exactly what's most needed.
