Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
𝘞𝘦 𝘩𝘢𝘷𝘦 𝘢 𝘴𝘺𝘴𝘵𝘦𝘮 𝘣𝘶𝘪𝘭𝘵 𝘧𝘳𝘰𝘮 𝘢 𝘸𝘰𝘶𝘯𝘥𝘦𝘥, 𝘧𝘳𝘢𝘨𝘮𝘦𝘯𝘵𝘦𝘥 𝘤𝘰𝘭𝘭𝘦𝘤𝘵𝘪𝘷𝘦 𝘱𝘴𝘺𝘤𝘩𝘦 𝘵𝘩𝘢𝘵 𝘳𝘦𝘸𝘢𝘳𝘥𝘴 𝘶𝘯𝘤𝘰𝘯𝘴𝘤𝘪𝘰𝘶𝘴, 𝘧𝘳𝘢𝘨𝘮𝘦𝘯𝘵𝘦𝘥 𝘢𝘤𝘵𝘪𝘰𝘯𝘴. 𝘐𝘵’𝘴 𝘸𝘪𝘯𝘯𝘦𝘳 𝘵𝘢𝘬𝘦 𝘢𝘭𝘭. 𝘈𝘴 𝘮𝘰𝘳𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘢𝘬𝘦 𝘶𝘱 𝘢𝘯𝘥 𝘥𝘰 𝘵𝘩𝘦𝘪𝘳 𝘰𝘸𝘯 𝘩𝘦𝘢𝘭𝘪𝘯𝘨 𝘸𝘰𝘳𝘬 𝘵𝘩𝘦𝘺 𝘣𝘦𝘨𝘪𝘯 𝘵𝘰 𝘴𝘦𝘦 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘤𝘢𝘯 𝘯𝘰 𝘭𝘰𝘯𝘨𝘦𝘳 𝘱𝘢𝘳𝘵𝘪𝘤𝘪𝘱𝘢𝘵𝘦 𝘪𝘯 𝘴𝘶𝘤𝘩 𝘢 𝘴𝘺𝘴𝘵𝘦𝘮. 𝘐𝘵’𝘴 𝘰𝘶𝘵 𝘰𝘧 𝘪𝘯𝘵𝘦𝘨𝘳𝘪𝘵𝘺, 𝘪𝘵’𝘴 𝘸𝘳𝘰𝘯𝘨. 𝘛𝘩𝘦 𝘴𝘺𝘴𝘵𝘦𝘮 𝘤𝘢𝘯𝘯𝘰𝘵 𝘸𝘩𝘰𝘭𝘦 𝘪𝘵𝘴𝘦𝘭𝘧, 𝘣𝘶𝘵 𝘵𝘩𝘦 𝘱𝘦𝘰𝘱𝘭𝘦 𝘸𝘪𝘵𝘩𝘪𝘯
... See moreHere ideas, aesthetics, and movements can finally fester, illegible to the dashboard. Camouflage is encrypted, niche, and resistant to capture. Invisible to brands, metrics and algorithmic capture…Camo is strategic opacity, obfuscation and resistance : culture that refuses to be easily readable, trackable, or sellable.
The makeover of disease with metaphoric cosmetics is not new. In her book “Illness as Metaphor,” writer and critic Susan Sontag criticized “sentimental fantasies” concocted about disease — the awful disease of tuberculosis being her historical example of “aestheticization” and “glamorization.” The European literati once portrayed tuberculosis as
... See morechronic and words matter