Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
We tend to treat "ethics" as a philosophical layer; a footnote, a disclaimer. But in reality, ethics shape design.
Because what you centre, amplify, or ignore in a strategy becomes practice. Becomes product. Becomes power.
the success of packaging up a cultural product with its most committed community front-of-mind, being outside and touching people, offering exclusive artifacts and experiences to them, and letting them do the rest to interpret and build your brand energy for you.
“The obvious opportunity,” he said, “is to build a new religion.”