Keely Adler

Depressive anhedonia is the moment in this cycle when once-reliable pleasures—food, company, music—begin to yield diminishing returns, until soon they give you no pleasure at all. Or, as Florence Shaw puts it in “Scratchcard Lanyard”: “Do everything and feel nothing.”

TikTok, like all social media, is a similarly volatile space. Your FYP algorithm is supersensitive; “vibes” are constantly “shifting” for occult and obscure reasons; everything is temporary; and your chief means of expressing preference is to either click or keep scrolling. For this reason I suspect that the experience of electoral volatility is

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This means not just one large pharmacy or baker or police station, for example, but many small ones, a more dispersed distribution pattern mimicking what network designers would call ‘redundancy’ (if one goes down, there’s another within reach.) In the context of cities, that kind of effectiveness also generates community, health, diversity, and... See more

living in an era where art is commerce because scale of distribution is influence is success, I’ve begun to believe it’s short-sighted and almost selfish.

You can see from these examples that there is an integrity or wholeness about a system and an active set of mechanisms to maintain that integrity. Systems can change, adapt, respond to events, seek goals, mend injuries, and attend to their own survival in lifelike ways, although they may contain or consist of nonliving things. Systems can be

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I don’t think that Trump won “because of” TikTok in any new sense beyond the now-obvious fact that social media is a necessary condition to his success. But I suspect that social media, as it transforms and matures, shapes voters in ways it will take a long time to pick up on. Who is the “TikTok electorate”? How do its users relate to the world,

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Futures of plurality , where choice is meaningful because difference and divergence are possible.

Strategy isn't about applying frameworks in isolation. It's about reading the room, the rhythm, the reality.

Too often, strategists are trained to seek tidy answers – grids, ladders, funnels, stages. But culture doesn't move in straight lines. It swells, fractures, loops, contradicts itself.

Fieldcraft acknowledges this. It repositions the strategist

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