Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
In other words, good writing isn’t about sophisticated sentences or complex ideas; it’s about unifying all elements into a coherent whole. You can write a poignant, lyrical, oblique sonnet about the rain, but if your purpose is to inform newspaper readers about the weather forecast, that’s not good writing.
Words and sentences must, by necessity, come only one at a time in linear, logical order. Systems happen all at once. They are connected not just in one direction, but in many directions simultaneously. To discuss them properly, it is necessary somehow to use a language that shares some of the same properties as the phenomena under discussion.
By design, the program relapses to a rhetorical median, its deviations mechanical whereas ours are organic.
When we try to change the world, when we create containers for work, initiate relationships, or chart strategic paths forward, we are always battling assumptions. What myths underlie those assumptions? How can those myths be ripped out from under the lies they prop up? How can inevitability—a construct of the wicked—be ripped apart?
Ideas are living things. I am suspicious about separating the intellect and the emotions. I am more comfortable with them being entangled.