Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Designing for Emotion / Emotional Ergonomics - Shuya Gong
Awash in a bleak mediascape, I had simply assumed that optimism had been long exiled to the realm of corny naivete, gone the way of “Live, Laugh, Loving” and #Girlbossing. So it came as a shock when my TikTok feed started filling up with posts about the “Indomitable Human Spirit.”
Optimism and
Community-funded research: Strategists are bypassing client gatekeeping and building direct relationships with culture. Paid by readers, not briefed by brands.
these emotions weren’t distractions to be soothed with meditation apps or dietary changes. They were born from the raw, combustible energy of dissatisfaction, that uncomfortable but essential force that powers transformation, both personal and collective.
not every action, speech, or conversation about climate should be an apocalyptic snapshot, for the same reason that not every protest against police brutality should be a die-in.