Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Be the thing — Don’t just theorize about release clubs, actively be one every day. By doing things we want as a release club, we learn what others might want. This act of progressive productization, where we first do the thing for ourselves and then make it available to others, has repeatedly revealed valuable truths that have helped us bring this
... See moreWhen too many people try to adopt the contrarian position at once, it’s no longer contrarian. Mavericks become the new consensus-following herd. If everyone tries to outsmart each other by adopting novel or obscure contrarian positions, it leads to player-versus-player environments where the froth and chop of memetic war makes winning even harder.
The idea is that it's a system for imagining and executing big projects that actually works. The theory emerges from the intersection of two maxims.
First, there's William Gibson: "The future is already here—it's just not evenly distributed."
Then, there's William Faulkner: "The past is never dead. It's not even past."
Mashing those together, we get
... See more