Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.

Mental Health and
suffering is conceptualized in ways that protect the current economy from criticism—namely, as rooted in individual rather than social causes, which means we must favor self over social reform
Emergency-room visits for suicide attempts and self-harm have been skyrocketing for Gen Z girls across the Anglosphere in the past decade, including in Australia and New Zealand. But there is no rise in suicide or self-harm attempts in similar high-income countries with other national languages, such as France, Germany, and Italy. As Vox ’s Eric
... See moreLLMs introduce a temporality that is genuinely new: one that forces us to invent new cultural modes of production. How do we write, create, and remember in an environment where our tools are discontinuous archives, replaced every few years? How do we treat cultural memory when it arrives in frozen epochs, each already obsolete the moment it
... See moreWhat's replacing the campaign is cadence:
Not what do we say next? but how do we stay in rhythm with the world we're in? Not what's the big idea? but what's the organising logic we return to, again and again, that builds trust, coherence, and cumulative meaning?
The strongest brands today don't just launch campaigns - they install a way of moving.