Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.

Epistemology and

Our ability to make the most out of uncertainty is what creates the most potential value. We should be fueled not by a desire for a quick catharsis but by intrigue. Where certainty ends, progress begins. Our obsession with certainty has another side effect. It distorts our vision through a set of funhouse mirrors called unknown knowns.
Strategy isn't about applying frameworks in isolation. It's about reading the room, the rhythm, the reality.
Too often, strategists are trained to seek tidy answers – grids, ladders, funnels, stages. But culture doesn't move in straight lines. It swells, fractures, loops, contradicts itself.
Fieldcraft acknowledges this. It repositions the strategist
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