Keely Adler

In 2021, the British Fashion Council’s Institute of Positive Fashion addressed the impact of the fashion industry. Their top key target outcome? Reduce the volume of new physical clothing.

That space—where you look up from writing and don’t know where to go or what to do next, where you sit at a red light, wait at the post office? Something lives in that space that’s being hurt and displaced by calling in the “elsewhere” of messages, news cycles, TikToks, and so on. A relationship to something as yet unknown and under formation is... See more

01 / The Moral Kernel

What is this brand for in the world? What values are non-negotiable? What worldviews drive decisions?

This isn't about "purpose", that's been hollowed out by marketing departments looking for emotional hooks. This is about moral philosophy. The deep beliefs about how the world works, what matters, what's worth defending.

Does

... See more

“There should be a science of discontent. People need hard times to develop psychic muscles. -- Muad'Dib”

― Frank Herbert, Dune

As we sway between doom and denial, we are stuck in what Lauren Berlant calls a ‘State of Impasse’ — a moment where existing social imaginaries and practices no longer produce the outcomes they once did, but no new imaginaries or practices have yet been created.