Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
we here at Superflux are committed to moving beyond resolutions that centre personal gain or organisational growth, to immerse ourselves in the prelude, a space in which we can re-sensitise ourselves to the glimmering activity of the world in its worlding, of forests in their foresting and meadows in their meadowing.
Superflux • Ready-Ing for the New Year
But while an unmarked terrain might cultivate disorientation and unease, “emptiness” can also be marshaled as a political tool, as with the doctrine of Manifest Destiny. If it’s empty, why not take it?
Mattern • How to Map Nothing
Emergence is beyond what the sum of its parts could even imagine.
adrienne maree brown • Emergent Strategy: Shaping Change, Changing Worlds
Deliberately exposing the connections and associations can act as a catalyst for this ‘new kind of power’. And when we look back to answer the question, ‘how does one become who one is?’, we can be liberated from the limitations of isolated representations. Let the in-betweens, associations, and the whole web of complexity and connections do the
... See moreIda Josefiina • What We See and What We Know
find your people and
even a study looking at the dynamic between two individuals lacks certain aspects of the diversity of interactions that emerge naturally in organic, more complex social groups – including attention allocation, creating subgroups, and recruiting allies, says Julia Sliwa.
Sofia Quaglia • How the brains of social animals synchronise and expand one another
Webcurios 23/05/25 – webcurios
Human expression was perfected into pithy thought-capsules (Twitter, LinkedIn), glamour shots (Instagram), and performative soundbites (TikTok), all perfect carriers for human emotions and — most importantly — ADVERTISING, which we were also now expected to do, newly equipped with our “personal brands.”
The dominance of these formats and mindset... See more
The dominance of these formats and mindset... See more
Yancey Strickler • Formulary for New Media
“chicken nuggets of self-expression”
Consumers, too, have become more aware of the mechanics of brand-building. As a result, companies are under pressure to simulate authenticity by leaning into more personalized forms of communication.