Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
Optimal distinctiveness is the theory that layering multiple affiliations into one identity can be predicted both mathematically and intuitively; in essence, humans are always balancing the need for inclusion and the need for differentiation.
Joey DeBruin • Communities Aren’t Buckets -- They’re Clouds
Ideas, not technology or invention, are what change the future most, and that is what you should be betting on. Parsley has great tech, but it is the shifting cultural convention that will change their future, and every day they are speeding that change along.
The future isn’t new technology. The future is changed people. Your brand should be... See more
The future isn’t new technology. The future is changed people. Your brand should be... See more
Jasmine Bina • There Is No Brand Strategy Without a Prediction
I’ve been thinking about the ways that capitalism organizes time. Notice its undercurrents in language: “How are you spending your time?” “Don’t waste your time.” “Let’s save time and go this way.”
Annika Hansteen-Izora • Time is Water
ON WRITING INSPIRATION:
Anything is interesting if you’re honest enough. Anything. I cannot stress this enough. You could tell me how you decided what to eat for dinner last night, and if you did it with the right combination of lucidity and fearlessness—unpacking the little idiosyncrasies behind why you think the way you do and the backstories... See more
Anything is interesting if you’re honest enough. Anything. I cannot stress this enough. You could tell me how you decided what to eat for dinner last night, and if you did it with the right combination of lucidity and fearlessness—unpacking the little idiosyncrasies behind why you think the way you do and the backstories... See more