Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
05 / The Memory Layer
What does the brand remember? What does it carry forward? How does it signal continuity over time, and learn from the past?
This is about institutional memory. Not just brand heritage or archival assets, but the active practice of learning, evolving, and maintaining coherence across time.
What mistakes does the brand remember
... See morezoe scaman • The Work
Watching these shows, there’s a sense of someone whispering look what you made me do. They can’t decide whether their heroes are deluded assholes or low-key aspirational #goals. In some narratives, that sort of ambivalence is compelling; in these shows, it mostly feels hazy, like the ethical compass of the show itself is spinning wildly,
... See moreAnne Helen Petersen • The Feast of Severance
When you introduce more assumptions, it becomes increasingly difficult to pinpoint why a system is failing – is it because of assumption A or assumption B? The more assumptions you have, the harder it is to figure out which assumptions are wrong and which are right.
orca.mirror.xyz • Evolutionary Organizations
Jayaraj is not the only Gen Z member using film as an antidote to digital fatigue. Since finding film, she has watched it rise in popularity within her own friendship circle.
The Guardian • ‘You only have one shot’: how film cameras won over a younger generation
The second was a point from David Foster Wallace’s iconic This Is Water speech: Whatever you worship will eventually eat you alive. “If you worship money and things…then you will never feel you have enough,” he writes. “Worship your own body and beauty and sexual allure and you will always feel ugly, and when time and age start showing, you will
... See moreEvery • On the Value of Not Reaching Your Goals
We like to imagine that it’s possible for life to be one eternal summer and that we have uniquely failed to achieve that for ourselves. We dream of an equatorial habitat, forever close to the sun, an endless, unvarying high season. But life’s not like that.
Katherine May • Wintering
Like the rest of us, psychologists wonder whether emotions feel the same to people from different cultures around the world. Recent research from the MARCS Institute for Brain, Behavior and Development, at Western Sydney University, summarized in Discover Magazine, tried to figure it out. The researchers looked at how communities with varying... See more
Pamela Pavliscak • Ghost in the machine
we all have needs that need to be tended to. I always wonder, what if care is the work? What if caring for ourselves is the revolution, meaning, what would happen if we divested from dismantling white supremacist capitalist patriarchy and invested our energy in equitizing the care we are able to provide one another?