Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
A social body is united not only by the things it makes use of, but by a multitude of shared traits, including geography, ethnicity, religion, taste, culture, history, and values. This is why, no matter their claim to universality, instantiations of public goods are always local . Locality is created and felt through shared space, time, or
... See morePublic Goods and
Cultural companies design products from the core of the community they want to serve, and are open to expanding their brand story into something more akin to a lifestyle vs. a one-off product. Bringing your co-creators upstream with you, and knowing exactly what you’re designing for is a way to guarantee adoption and amplification. Identifying a
... See moreMultiple stories build and connect to form a larger narrative. That narrative can be a road map for a society, a nation. And unlike a story which is about someone else and has an ending, a narrative is opened ended and impacted by your actions. A narrative gives a call to action and a roadmap to the future. For many it creates their entire
... See moreWe all benefit from a future imprinted by curious Gen Z.
The conventional wisdom of the Tower of Babel story is that the collapse was a misfortune. That it was the distraction, or the weight of many languages that precipitated the tower’s failed architecture. That one monolithic language would have expedited the building and heaven would have been reached. Whose heaven, she wonders? And what kind?
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