Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Challengers understand the importance of courting people who share the same points of view that they do. Time after time, we see that the most potent Challenger strategies are those that are built with a clear aspirational mindset of who their consumer is. This group might not represent the volume, but they appeal to a mindset the consumer wants to
... See moreIKEA’s annual Life At Home Report shows a steady decline of comfort, trust and meaning in the idea of home. In 2016, people longed for more privacy in their own homes. In 2018 a whopping 1 in 3 people said there were places where they felt more at home than the space they lived in. In 2019 only 48% of people felt a sense of belonging in their own
... See morealthough I guess society and the medical practitioners often look really negatively upon social media and, you know, Instagram diagnoses and TikTok diagnoses, it's actually been incredibly helpful for people to help identify what's going on with them and to fnd community like we've already mentioned is such a big deal.
Imagining is a rigorous discipline. Imagination is our greatest national resource, one that drives value creation across the sciences, the humanities, the arts, and business. All compelling entrepreneurial ventures, transformative social movements, and technological breakthroughs begin with an inspired sense of possibility.