Vision & Strategy: You own the vision, strategy, and roadmap. You know the market, our users, the product, and the competition. You drive alignment: If I ask 5 different people what you’re building and why, I’ll get one answer.
Another one of the biggest benefits of a written PR/FAQ is that it enables the team to truly understand the specific constraints and problems that would prevent a new product idea from being viable and aligning on them.
Problem 2: The need for a central source of truth - A change in plans (whether it was a priority or a launch date) was impossible to coordinate across all of these documents.
" Brian and most everyone at the company is comfortable failing publicly , which I admire. But it’s definitely a challenge for us: figuring out how to be more successful merging that vision-oriented approach with an organizational muscle that helps us reduce failure."