Kassen Qian

4. Don't Confuse Micromanagement with Miscommunication: Contextualize why it needs to be done in the first place.

The absence of one or more is almost certainly correlated with weak product organizations.

" Brian and most everyone at the company is comfortable failing publicly , which I admire. But it’s definitely a challenge for us: figuring out how to be more successful merging that vision-oriented approach with an organizational muscle that helps us reduce failure."

But an orientation toward storytelling and vision can sometimes cause challenges with execution : The only new product launch that succeeded was Airbnb.com. Every other big launch over the last eight years has actually been a complete flop.

1. Shipping - The most basic need that a PM satisfies is shipping features. This involves day-to-day tackling of large and small decisions that block the successful release of a new feature.

1. Focus only on what warrants discussion

You’re a coach: Coaches understand that teams are composed of people and the interpersonal relationships between each member determine to a large extent the effectiveness of the team, what it is capable of producing as a unit. PMs too must inspire, motivate and convince their team to fight for Every Single Inch.

5. Make Team Management Your Highest Priority Product: To be a good product team manager, you need to have been a successful product manager first. "As a group product manager, my job is to help PMs own their ideas, work with stakeholders, get people on board and amplify their insights. Our product managers are my products."