Kassen Qian

The Think It stage ends when management and the squad jointly believe that this product is worth building.

Cross-functional teams: people can work on different parts of a system in parallel.

Stripe values quick-thinking, quick-acting people with "taste": if you spend the time and you put a lot of thought into appreciating something, teasing apart what makes it great, and building a thoughtful, opinionated perspective, that’s taste.

Another one of the biggest benefits of a written PR/FAQ is that it enables the team to truly understand the specific constraints and problems that would prevent a new product idea from being viable and aligning on them.

Most PR/FAQs are rejected, and the ones that pass often generate further questions that need to be answered. This is a feature, not a bug. Spending time up front to think through all the details of a product preserves your company's resources to build products that will yield the highest impact for customers and the business.

The absence of one or more is almost certainly correlated with weak product organizations.

Communication & Visibility: You build relationships that help the team get things done. You ensure the product’s story is told, and understood, internally and externally. You create collateral that can be leveraged by GTM teams.

Features don’t work, in the sense that they can be easily gamed. Behaviour has an advantage over features in that you can describe any feature in terms of behaviour, but you can’t describe behaviour in terms of features.