Web3 is an essential part of the metaverse, because it would allow for the creation of metaverses that aren’t controlled by a single company or governed by a single set of rules.
Marketers are already experimenting with NFTs to accomplish a wide array of goals — from driving brand awareness to increasing customer loyalty and even monetizing their user bases.
1/ They create a built-in source of real-time user feedback, which is critical for building a product people really want. 2/ They foster friendships rooted in an affinity for your product, which drives lifetime value and new customer referrals.