1/ They create a built-in source of real-time user feedback, which is critical for building a product people really want. 2/ They foster friendships rooted in an affinity for your product, which drives lifetime value and new customer referrals.
Buying an NFT of a property isn’t likely to mean much in the real world unless all the standard-issue paperwork, such as title transfers, is handled alongside the digital sale.
Despite growing acknowledgement that simple token-based governance models have (arguably) critical flaws, the amount of experimentation in the governance realm is low. The key observation is that more experimentation is needed if decentralized governance is going to be sustainable.
Everyone’s familiar with the concept of a go-to-market (GTM) plan, but in the world of bottom-up adoption and product-led growth, a go-to-community (GTC) plan is equally as important.