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3. Fractionalized InvestmentReal estate has historically been an Illiquid asset, which is one of the reasons it has been less accessible for investment by people in lower economic brackets.

This new model, known as web3, changes the entire idea of GTM for these new kinds of companies. While some traditional customer acquisition frameworks are still relevant, the introduction of tokens and novel organizational structures such as decentralized autonomous organizations (DAOs) requires a variety of go-to-market approaches.

Crypto enthusiasts are eagerly eyeing the possibility of trading deeds and property titles at the touch of a button.

2. Difficulty activating latent community talent

In this post, you’ll learn:

-Industry experts note blockchain technology will eventually revolutionize all businesses. However, news of the influence of blockchain technology on real estate seems to be flying under the radar.