In Web2, the primary GTM stakeholder is the customer. But in Web3, the alignment of incentives through stakeholder primacy means that the entire community of contributors within a network are turned into stakeholders - driving the need for new distribution strategies.
A web3 version of Facebook could allow users to monetize their own data, or even earn crypto “tips” from other users for posting interesting content. A web3 Spotify could allow fans to buy “stakes” in up-and-coming artists, effectively becoming their patrons in exchange for a percentage of their streaming royalties. A web3 Uber could be owned by... See more