Johann Van Tonder
@jvt
20 years in ecommerce, now CEO of a CRO agency. Probably doing analysis in R or building stuff with AI. Or walking on the beach. Yeah, probably that.
Johann Van Tonder
@jvt
20 years in ecommerce, now CEO of a CRO agency. Probably doing analysis in R or building stuff with AI. Or walking on the beach. Yeah, probably that.
According to him — and this has certainly been the case whenever I’ve done it — your business grows in exact proportion to how many norms you defy, and how ruthlessly you do it. It may very well be the single easiest way to make more sales, build a more influential & popular brand, and create customers that want to buy your every offer — if for no
... See more4 questions of organizations [about using AI].
- What did you do that was valuable that's no longer valuable?
- What impossible things can you now do that you could not before?
- What can you democratize and bring down market?
- What can you do upmarket so you have new ways of competing?
Ethan Mollick, https://www.forbes.com/sites/jenamcgregor/2024/
Clarifying your thinking and explaining the origins of your ideas. (Why do I think this? What exactly do I think?)
A great way to get out of your head and into your world is to do a task you can actually finish.
"It is wrong to suppose that if you can’t measure it, you can’t manage it — a costly myth."
W. Edwards Deming
What were their roots? Why had the company started? How did their backstory influence the work they did today and how might it affect their aspirations for the future?