Johann Van Tonder

@jvt

20 years in ecommerce, now CEO of a CRO agency. Probably doing analysis in R or building stuff with AI. Or walking on the beach. Yeah, probably that.

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LLMs combine what they “learned” in training with any new context you give them. There are many ways to give the AI additional context, the most common is in the prompt that you provide (“You should act like a marketer and help me respond to a request for proposal”), or any documents you upload to the AI.

Ethan Mollick • Which AI should I use? Superpowers and the State of Play

Generative AI

Content

“The most important skill for getting rich is becoming a perpetual learner.”

Naval

Quotes

4 questions of organizations [about using AI].
- What did you do that was valuable that's no longer valuable?
- What impossible things can you now do that you could not before?
- What can you democratize and bring down market?
- What can you do upmarket so you have new ways of competing?

Ethan Mollick, https://www.forbes.com/sites/jenamcgregor/2024/

Generative AI

I am seized by two contradictory feelings: there is so much beauty in the world it is incredible that we are ever miserable for a moment; there is so much shit in the world that it is incredible we are ever happy for a moment.

Paul Schmitt • Zadie Smith - Feel Free.pdf

Mental Health and Quotes

Your job isn’t to be “good”. Your job is to offer something specific which some people will think is good, and some people will probably think is bad.

Alex M H Smith • No Bullsh*t Strategy

Inspo

you eventually reach a point where more reading won't fix you, more podcasts won't fix you, hoarding information left & right won't fix you you already know what you have to do, you just need to be brave

orph x.com

Motivation

“The nature of childhood wounding may be broadly generalized into two basic categories: 1) the experience of neglect or abandonment, and 2) the experience of being overwhelmed by life.”

The Middle Passage: From Misery to Meaning in Midlife

James Hollis

Psychology

Don’t aim to impress. Aim to educate.

As a presenter, if my intention is to impress, perform, or entertain, I’m going to be nervous because my focus is on me.

If, however, my intention is to educate my audience on a vision, idea, or insight that will bring real value to their lives and/or their business, my focus is on them. As a result, I relax and

public speaking