Johann Van Tonder
@jvt
20 years in ecommerce, now CEO of a CRO agency. Probably doing analysis in R or building stuff with AI. Or walking on the beach. Yeah, probably that.
Johann Van Tonder
@jvt
20 years in ecommerce, now CEO of a CRO agency. Probably doing analysis in R or building stuff with AI. Or walking on the beach. Yeah, probably that.
A business, by definition, exists to make a profit and the world’s best corporate storytellers acknowledge as much. What sets them apart is what they do next. They wrap their product, service, company, or cause with a vision and a purpose that goes well beyond making money.
Whether it’s articulated or not, every business is driven by one of two philosophies. A company is either competition-driven or story-driven.
Skills you need in the age of AI: You’ll need critical thinking skills and emotional intelligence. Some technical skills e.g. understand the AI capabilities, some data literacy, cyber threats etc.
But mostly, you’ll need truly human soft skills:
- ability to make complex decisions
- ability to have creative problem solving
All skills that will enable
“First the people running the old system don’t notice the change. When they do, they assume it’s minor. Then it’s a niche, then a fad. And by the time they understand that the world has actually changed, they’ve squandered most of the time they had to adapt.”
Original quote is by Clay Shirky
“Relentless execution without knowing what to execute is a crime.”
Steve Blank