Alex Jungius
@jungle
Alex Jungius
The energy you enter the room with predetermines the outcome of the process
Advertising is a pay-to-play dynamic. An average idea backed by a big budget will often outperform a brilliant idea with a small budget.
It’s any time someone hesitates to make the thing they desperately want to make because they succumb to the avoidable things that kill creativity. There is never enough money or time. You will never feel you have enough knowledge. There are no perfect market conditions. Ideas never (read: shouldn’t) come with a guarantee of success. Just make the
... See moreLauren Crichton • #93: Selling the Idea, Making the Thing, Respecting the Duty of Care #93: Selling the Idea, Making the Thing, Respecting the Duty of Care
Too true