YouTube just announced that 1 billion people watch podcasts on YouTube every month, a remarkable flex. Here's the bigger picture:
1. Edison Research had already cited YouTube as the # 1 destination for podcast listening, but that's always been a US number. Over 90% of YouTube's mobile users are outside of the US, where Android dominates —this has lo... See more
In an AI-dominated future, the structure of the American economy is poised for a seismic shift. As AI slashes coordination and transaction costs, the Coase Theorem suggests a fascinating outcome: an economy teeming with smaller, more agile firms. This reduction in costs disrupts the very essence of firm size, allowing nimble players to enter the fr... See more
Podcasting is *not* new audience acquisition. It is *not* top of funnel.Podcasting is close to the BOTTOM of your marketing ecosystem. I'm constantly trying to convince social followers, YouTube viewers, and email subscribers to listen to the podcast!And this screenshot is why. I'm not sharing this screenshot because it's exceptional – I'm sharing ... See more