Josh
@jpw
Josh
"Lies are often much more plausible, more appealing to reason than reality, since the liar has the great advantage of knowing beforehand what the audience wishes or expects to hear." — Hannah Arendt
Even if you work inside the system, you don’t need to let the system work inside of you. And if you summon up the boldness to go in a different direction, others might even surprise you by following along.
"Multitasking Isn't Progress—It's What Wild Animals Do for Survival"
The effect of conspiracy culture is the opposite of calm; it is to spread panic.
Naomi Klein • Doppelganger: A Trip into the Mirror World
Marketers face a choice every day: hustle for new people or serve the ones who care. Activation is much more productive than persuasion.
Activation is not a secret
This is a crucial point: conspiracy culture does not challenge the hyper-individualism that is at the heart of so many crises reaching their breaking points. Instead, it mirrors it, putting all the blame for society’s ills on singularly powerful individuals: Fauci. Gates. Schwab. Soros.
Naomi Klein • Doppelganger: A Trip into the Mirror World
The less time you spend thinking about or reading about or reacting to or writing about what anyone else is doing, the more time and positive energy you have to make your product the absolute best.
Which is how you will win.
Which is how you will win.