Josh

Marketers face a choice every day: hustle for new people or serve the ones who care. Activation is much more productive than persuasion.

What’s unique about product-led communities is that they orient around a product or service that helps people achieve a valuable future outcome. These future outcomes can be individual (better health, professional advancement, cultivation of skills or hobbies, or overcoming a struggle, such as an illness, divorce, loss of a loved one, etc.);... See more

björk said that trying to communicate through talking feels like trying to put the ocean through a straw

Merry Christmas Eve.

While preparing for holiday festivities yesterday I listened to over 100 recordings of my favorite traditional Christmas carol: God Rest You Merry Gentlemen.

Here's a thread of the top 7. I award extra points for creativity, fullness of sound, and house party appropriateness.

Here’s the other problem with Facebook and Twitter and even The New York Times. When you expose yourself to those things, especially in the constant way that people do now—older people as well as younger people—you are continuously bombarding yourself with a stream of other people’s thoughts. You are marinating yourself in the conventional wisdom.... See more

This is enshittification: Surpluses are first directed to users; then, once they're locked in, surpluses go to suppliers; then once they're locked in, the surplus is handed to shareholders and the platform becomes a useless pile of shit. From mobile app stores to Steam, from Facebook to Twitter, this is the enshittification lifecycle.

It’s pretty funny when you see how, being comfortable with being disliked, actually makes you even more likeable. It’s one of the many ways in which life can be really unfair.