Josh

Even if you work inside the system, you don’t need to let the system work inside of you. And if you summon up the boldness to go in a different direction, others might even surprise you by following along.

One of my biggest mental breakthroughs was when I changed my mindset from

"This system is stupid and I'm going to spend all my energy fighting it."

to

"Even though this system is stupid, I'm going to operate within it to my advantage."

Much better results, way less stress.

John Cleese: “Now I suggest to you that a group of us could be sitting around after dinner, discussing matters that were extremely serious like the education of our children, or our marriages, or the meaning of life, and we could be laughing, and that would not make what we were discussing one bit less serious. Solemnity, on the other hand, I... See more

Multitasking, in short, is not only not thinking, it impairs your ability to think. Thinking means concentrating on one thing long enough to develop an idea about it.

What’s unique about product-led communities is that they orient around a product or service that helps people achieve a valuable future outcome. These future outcomes can be individual (better health, professional advancement, cultivation of skills or hobbies, or overcoming a struggle, such as an illness, divorce, loss of a loved one, etc.);... See more

The less time you spend thinking about or reading about or reacting to or writing about what anyone else is doing, the more time and positive energy you have to make your product the absolute best.

Which is how you will win.

In a PLG model, the product sells itself through intuitive design, freemium tiers, and frictionless onboarding. Developers don’t need a community advocate or a conference talk—they sign up, try the product, and decide for themselves.