Josh

"When one's concern for ideas, no matter how dedicated and sincere, reduces them to the service of some central limited preconception or some wholly external end, intellect gets swallowed by fanaticism. If there is anything more dangerous to the life of the mind than having no independent commitment to ideas, it is having an excess of commitment to... See more

What’s unique about product-led communities is that they orient around a product or service that helps people achieve a valuable future outcome. These future outcomes can be individual (better health, professional advancement, cultivation of skills or hobbies, or overcoming a struggle, such as an illness, divorce, loss of a loved one, etc.);... See more

Even if you work inside the system, you don’t need to let the system work inside of you. And if you summon up the boldness to go in a different direction, others might even surprise you by following along.

John Cleese: “Now I suggest to you that a group of us could be sitting around after dinner, discussing matters that were extremely serious like the education of our children, or our marriages, or the meaning of life, and we could be laughing, and that would not make what we were discussing one bit less serious. Solemnity, on the other hand, I... See more

Marketers face a choice every day: hustle for new people or serve the ones who care. Activation is much more productive than persuasion.