Josh

Multitasking, in short, is not only not thinking, it impairs your ability to think. Thinking means concentrating on one thing long enough to develop an idea about it.

The less time you spend thinking about or reading about or reacting to or writing about what anyone else is doing, the more time and positive energy you have to make your product the absolute best.

Which is how you will win.

Marketers face a choice every day: hustle for new people or serve the ones who care. Activation is much more productive than persuasion.