Josh

Marketers face a choice every day: hustle for new people or serve the ones who care. Activation is much more productive than persuasion.

The less time you spend thinking about or reading about or reacting to or writing about what anyone else is doing, the more time and positive energy you have to make your product the absolute best.

Which is how you will win.

One of my biggest mental breakthroughs was when I changed my mindset from

"This system is stupid and I'm going to spend all my energy fighting it."

to

"Even though this system is stupid, I'm going to operate within it to my advantage."

Much better results, way less stress.

DevRel has always been a role that defies simple definition. It’s not marketing, but it overlaps with marketing. It’s not sales, but it supports sales. It’s not customer success, but it builds relationships with users. And it’s certainly not engineering, though it requires technical skills.

It demands a rare combination of traits: technical... See more

I think there are legitimate use cases for these tools (think automation) but the one thing they cannot and will never be able to do is replace what happens in a human brain in that moment of crisis. truly insane that we're pushing an entire generation to forget how to think

Here’s the other problem with Facebook and Twitter and even The New York Times. When you expose yourself to those things, especially in the constant way that people do now—older people as well as younger people—you are continuously bombarding yourself with a stream of other people’s thoughts. You are marinating yourself in the conventional wisdom.... See more