Josh

Our lives don’t have to become others’ cheap food for consumption.

“I know this” is a life on pause. “I don’t know this” is where the future lies.

In that earlier era, when we still drank from garden hoses, losing a job sucked, but it mostly didn’t take your community with it. In this new era, losing a job means getting gutted. Not only do you lose your paycheck, but you lose access to all the people and places where you used to have your non-work-but-actually-at-work fun.

"Monetize" is a terrible word that tacitly admits that there is no such thing as an "attention economy." You can't use attention as a medium of exchange. You can't use it as a store of value. You can't use it as a unit of account. Attention is like cryptocurrency: a worthless token that is only valuable to the extent that you can trick or coerce... See more

Marketers face a choice every day: hustle for new people or serve the ones who care. Activation is much more productive than persuasion.

People think conspiracy theory is a way of thinking, but it's really an argumentation defect where people get greedy with evidence, having to find a route, however ridiculous, from any new phenomenon to a core belief they are invested in defending.