Josh

"Monetize" is a terrible word that tacitly admits that there is no such thing as an "attention economy." You can't use attention as a medium of exchange. You can't use it as a store of value. You can't use it as a unit of account. Attention is like cryptocurrency: a worthless token that is only valuable to the extent that you can trick or coerce... See more

It’s pretty funny when you see how, being comfortable with being disliked, actually makes you even more likeable. It’s one of the many ways in which life can be really unfair.

Marketers face a choice every day: hustle for new people or serve the ones who care. Activation is much more productive than persuasion.

“I know this” is a life on pause. “I don’t know this” is where the future lies.