Josh

Marketers face a choice every day: hustle for new people or serve the ones who care. Activation is much more productive than persuasion.

Here’s the other problem with Facebook and Twitter and even The New York Times. When you expose yourself to those things, especially in the constant way that people do now—older people as well as younger people—you are continuously bombarding yourself with a stream of other people’s thoughts. You are marinating yourself in the conventional wisdom.... See more

The less time you spend thinking about or reading about or reacting to or writing about what anyone else is doing, the more time and positive energy you have to make your product the absolute best.

Which is how you will win.

Our lives don’t have to become others’ cheap food for consumption.

"For legends attract the very best in our times, just as ideologies attract the average, and the whispered tales of gruesome secret powers behind the scenes attract the very worst." (Hannah Arendt, The Origins of Totalitarianism)

"When one's concern for ideas, no matter how dedicated and sincere, reduces them to the service of some central limited preconception or some wholly external end, intellect gets swallowed by fanaticism. If there is anything more dangerous to the life of the mind than having no independent commitment to ideas, it is having an excess of commitment to... See more