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Homing in on the important feedback loops can unlock valuable insights. For example, why is home delivery of large parcel items, such as furniture and appliances, so often a poor customer experience? After all, delivery is a key determinant of customer sat isfaction , the most intimate touchpoint in retail, and an opportunity to generate... See more

You see — if software is to have soul, it must feel more like the world around it. Which is the biggest clue of all that feeling is what’s missing from today’s software. Because the value of the tools, objects, and artworks that we as humans have surrounded ourselves with for thousands of years goes so far beyond their functionality. In many ways,

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Think of it like a chef who not only masters cooking techniques but understands agriculture, chemistry, culture, and human connection. Their expertise isn't confined to the kitchen—it flows into storytelling, sustainability, community building, and innovation. For us, enrichment might mean pursuing multiple interests deeply enough that they begin... See more

Babelification

Language, as a social instrument, is more than its content. It’s also a signifier defining the speaker. Therefore language, whether expressed as slang, dialects, patois, or accents, is a marker of cultural identity. The language you use signals to other people: am I like you? Do we come from the same place? Do we share perspectives?... See more