("JP")

UB: So, what exactly is “Hip Hop Inspired Architecture”?

MF: Hip hop inspired architect will come as a result of the exploration and study of the hip hop elements and there development and usage throughout the past four decades. The cultural and behavioral traits of the hip hop generation instigated by the towers in a park model, gives implications... See more

In architecture, fiction will replace function. (“Form follows fiction.”)

— Bernard Tschumi, “Manifestos,” 1978

Homing in on the important feedback loops can unlock valuable insights. For example, why is home delivery of large parcel items, such as furniture and appliances, so often a poor customer experience? After all, delivery is a key determinant of customer sat isfaction , the most intimate touchpoint in retail, and an opportunity to generate... See more

Always begin in mythology. It’s good fuel. Fables and fantasy don’t age or grow stale for one reason: They are a step into a dimension beyond the reach of time itself. Build with them.

There 2 ways your brain remembers things: One is countless repetition. And the other is if the event is highly emotional. This is science. This is why you are able to remember your first kiss so well, even though that moment occurred only once. This is the reason why you're able to remember that one time you almost died. It's also the reason why... See more

While watching Die Hard the other night—easily one of the best architectural films of the past 25 years—I kept thinking about an essay called “Lethal Theory” by Eyal Weizman—itself one of the best and most consequential architectural texts of the past decade (download the complete PDF).