("JP")
@jp_sociotechish
("JP")
@jp_sociotechish
We'll speak about the architectural imagination.
And I'm going to suggest that some concept like the imagination
is necessary if we want to treat architecture as a mode of knowledge.
The classical philosophers said, the soul
never thinks without phantasm, which is to say that thought needs a material
image, something to carry the thought.
So we begin to think of the imagination as bridging the gap between perception
and understanding.
source: HarvardX GSD1xThe Architectural Imagination
SW: You have said that creativity is an import-export game, not a creation game. If the most original and effective ideas are more often borrowed than created, how can companies foster innovation?... See more
RB: We all specialize, for reasons of efficiency and productivity, and are often blind to good ideas that occur in other places. When someone brings us
The right sign, in the right place at the right time, could spark a mass reversal of perspective

Footnote: ruhleder