("JP")

"If we can see further than most, it is by standing on the shoulders of giants." Iddris helps us update our operating system and think from micro to macro while empowering Generation Z. I am an architect of life. I believe we can affect the world through great design and cultural innovation.

There is much evidence on several levels that there are at least two major tasks to human life. The first task is to build a strong "container" or identity; the second is to find the contents that the container was meant to hold.

Who Am I?

Look deep into the recesses of your being, and identify everything you think makes you, you.

Traverse all your mind’s pathways, and locate every desire and thought. Summon every opinion and belief, every interest and passion, and interrogate each and every one, relentlessly.

Ask them where they came from, and who planted them. Ask them if... See more

To this day, when someone wants to reference the dollar bill in a design, it’s noticeable how certain visual cues remain—even when the medium and the level of fidelity are completely different. Leveraging mental models from previously established fictions helps create a feeling of familiarity, which in turn helps people believe in the new, emerging... See more

“May synthesizing minds thrive.” — Howard Gardner