Jordan Bester

- A lot of teams at the fastest growing companies focus heavily on LTV. The problem with this is that LTV typically is not the limiting factor in growth - payback period is.

1. Be Embedded Within Your Community :

Paid referral marketing - people do it just bc but it is often the most expensive channel.

It takes less effort to interview three times as many people as it does to turn a mediocre performer into a star.

“Todd, what do you think about writing only when you feel motivated? I feel like I always do my best work when I get a spark of creativity or inspiration, but that only happens every now and then. I'm pretty much only writing when I feel like it, which means I'm inconsistent. But if I write all the time, then I'm not creating my best work.”“That's ... See more

6. Give Users Something They Can't Find Elsewhere :

New Peloton CEO emails employees February 8, 2022

- Keep all the elements of your event experience in one place. “If you use multiple platforms that people have to find links for and log into, you’ll quickly lose engagement,” he says.

 You need a small group of early adopters who love your company, trust you and are willing to go through a shitstorm of bad UX, just to give you their opinion on how you can improve your product.