Jordan Bester

20-Year Roadmap helps you think long-term. What, How, Why reminds you why your company exists.

- A lot of teams at the fastest growing companies focus heavily on LTV. The problem with this is that LTV typically is not the limiting factor in growth - payback period is.

" Everyone is realizing that the opportunity of the creator economy is much broader and deeper than originally anticipated. Creators aren't simply disrupting the media world, they're turning entire industries upside down. Because they are scalable friends, educators & retailers, they can take over the markets of loneliness, education & CPG. "

- In the end, the best way to build a loyal community is to give them a product they can't find anywhere else -- one that solves a deep problem previously left unsolved.

 - Heather used a similar strategy to reinforce the simple habit of drinking more water. “I use color and placement for visual reminding and motivation. I poured water in a bright aqua water bottle – my favorite color – and placed it on my nightstand so I couldn’t miss it when I woke up.”

At this same rate, the latter comparison will have accomplished more in just ONE day than most have accomplished in a month.

" Cross functional alignment is when everyone works together towards objectives when company is in growth phase. "

Some people really benefit from hearing advice that everyone knows, for the same reason we keep schools open despite every subject in them having been taught before.