This was Einstein's real test:
Not whether someone could spot errors, but whether they could see the hidden possibilities within "wrong" ideas.
He called it "productive confusion" - the ability to let go of established rules and explore new territories. https://t.co/tCszAOb3q1
Focus on Core Strengths
Under Jobs, Apple focused on what they did best:
- Creative tools for designers, educators, and professionals.
- Building simple, user-friendly products that stood out.
By narrowing focus, Apple regained relevance in key markets. https://t.co/Un0ipShJa3
Not just about product design, it’s about delivering value
The Law of Business Model Distribution. It states: Formats are defined by available business models. And business models are defined by available forms of distribution.
Audio, podcasting, platforms, spotify
that real leverage comes from understanding how to go further.
His process was unconventional:
1. Give the candidate a known physics problem
2. Let them solve it
3. Show them the "wrong" solution
4. Watch their reaction
What he looked for wasn't knowledge - it was something far more valuable... https://t.co/tyJuqrmrjq
His talent identification method reveals a deeper meaning:
Innovation doesn't come from knowing all the right answers.
It comes from being willing to explore the wrong ones.
James Gleick shares the common character traits of geniuses: https://t.co/bY2pNhEow3