Johannes Herseni
@johannes
Independent designer, researcher and consultant based in Berlin.
johannesherseni.comJohannes Herseni
@johannes
What do you wish Strategists would do more of?... See more
- “Find opportunities for action, and not just diagnostics.”
- “Choices. Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.”
How do you judge whether a creative brief is good or
We too often think that deep conversations have to be painful or vulnerable conversations. I try to compensate for that by asking questions about the positive sides of life: “Tell me about a time you adapted to change.” “What’s working really well in your life?” “What are you most self-confident about?” “Which of your five senses is strongest?”
... See moreI’ll give you the biggest tip when it comes to content creation: Document. Don’t create.