The best lead generation companies usually have some combination of a distinguished and highly trusted brand and a proprietary channel or value proposition they use to acquire customers that competitors cannot replicate. These companies typically have staying power and defensibility, are highly differentiated, and immensely more valuable than compe... See more
The downside of lead generation businesses is that they can be a race to the bottom if they're in a crowded and competitive market. The barriers to entry are essentially aggregating supply (i.e. buyers of leads or businesses willing to pay for new customers) so there is little in the way of defensibility. The other downside is that they are very tr... See more
The downside of lead generation businesses is that they can be a race to the bottom if they're in a crowded and competitive market. The barriers to entry are essentially aggregating supply (i.e. buyers of leads or businesses willing to pay for new customers) so there is little in the way of defensibility. The other downside is that they are very tr... See more
More broadly, what will remain are jobs to be done. Software needs to be stable and predictable and have infrastructure to run on; that is a lot easier to buy from an entity than to manage yourself. Businesses don’t want to be IT departments; they want to actually achieve business results, and any time spent trying to get stuff to work is a waste o... See more
Why would any company pay when they could get software for free? And yet we saw the opposite: open source software enabled an explosion in software products that yes, people paid for.
As you build newthing you will discover that building a newthing is a strange act where the harder you go about trying to do it, the harder it becomes. It will resist direct force and control. The more you relax and allow it to speak through you, however, the easier it will be.
The fact that there is a newthing has come to feel like a certainty, even as we cannot fully perceive it. This will spark a search for underlying structures, analogs, and ways of being that feel natural to this newthing.
Does the newthing exist in this context or some other one?
Is it a newthing that’s meant to run all the time or is it more seasonal... See more
The beginning is not with an idea but with the feeling towards an idea. Something you feel but do not know. It makes you anxious and gives you somersaults inside if you try to explain.
If you ignore this feeling it will go away, finding another soul open to its directions.
If you pay too much attention it will also go away, being made nervous by such... See more