Joey DeBruin

Defined broadly, ‘ads’ are pieces of paid, targeted media meant to drive user behavior in a specific direction .... Web 3 marketing will be radically different in ways that are hard to imagine now (though we’ll try in a moment), which is why it’s key to get the attribution system right first. With the media cash register in place, the budding web 3... See more

Vertical integration is typically the dominant strategy when industries are in their early stages or undergoing significant transformation, when market structures are unclear, supply chains are underdeveloped, and new technologies are emerging. Companies that can control more of the value chain can introduce new products that the market needs faste... See more

The planning fallacy describes our natural bias when forecasting our own productivity: we focus on the best-case scenario, or something dangerously close to it. Rarely does that scenario play out.

What if we had a “US Department of Experiments” with the power to grant temporary waivers from Federal, State, and City laws — when safe and ethical to do so — for the purposes of learning what policy interventions actually work?

How to de-risk building a social network The components that have the most engineering scope tend to be wholly reusable—such as the friendfinder & invite system. The fastest way to arrive at an app that resonates is to run rapid experiments by only changing the interaction model

what would federalism look like on Twitter—could the network be split into regions that have some degree of local autonomy?