Joey DeBruin

DAOs are a generating system for discovery, with people and information as its parts.

The best lead generation companies usually have some combination of a distinguished and highly trusted brand and a proprietary channel or value proposition they use to acquire customers that competitors cannot replicate. These companies typically have staying power and defensibility, are highly differentiated, and immensely more valuable than... See more

So what’s the alternative? Well, novelty search is a form of non-objective search. Instead of following the stepping stones that appear to lead to the objective, simply collect stepping stones that lead in interesting directions. Focus on newness, regardless of where it leads.

What happens when you add personality or an opinionated aesthetic to a given AI tool is you create a community that feels allegiance to your product in a deeper way than just ROI, perhaps allowing for products to compete with larger, more general purpose models, or just better-funded organizations.

An Idea Machine is a self-sustaining organism that contains all the parts needed to turn ideas into outcomes:- It starts with a distinct ideology, which becomes a memetic engine that drives the formation of a community- The community’s members start generating ideas amongst themselves- Eventually, they form an agenda, which articulates how the... See more

To those who say, “Well, wouldn’t it be better if the person with good ideas had been the one to get fabulously wealthy instead?” – sure, but in the same way that a founder wants to focus on building their company, not being an investor, sometimes “idea operator” types aren’t the same people who have eight-to-ten-figure startup outcomes. In this... See more