Collections

Infra-Ordinary28
Jenna Guarascio

We can easily introduce new categories and subcategories – but we can’t describe what social media gives us with a single term. Often, it is more th

New medium of photography could in principle capture the “real” real, as opposed to types. But in its first decades first it was too slow and cumberso

Over last ten years, the geometry of the cities did not change much, so it determines our movements as much as it did in the 1960s. But what did chan

Creativity is about connections, and connections are not made by siloing everything off into its own space. New ideas are formed by interesting juxtap

Writing Philosophies1
Jenna Guarascio

Paul Graham on how writing helps you discover new ideas: “A good writer doesn’t just think, and then write down what he thought, as a sort of transcr

Head of Content & Innovation1
Jenna Guarascio

When people ask you for decisions, use the opportunity to remind them that they are the expert and ask what context they need from you to make their r

2027 Macros1
Jenna Guarascio

I call it the Business-As-Un-Usual world.

Medium is the Message5
Jenna Guarascio

I want us to collectively raise the bar for what we expect from our digital experiences. Life isn't just a series of problems to be solved but moments

Human expression was perfected into pithy thought-capsules (Twitter, LinkedIn), glamour shots (Instagram), and performative soundbites (TikTok), all p

What would it look like if, in a McLuhan-esque, medium is the message sort of way, our tools said to us:It’s gonna take you a while. It’s normal to ta

Curation14
Jenna Guarascio

In fact, I’d argue an emerging class of creators and consumer brands is actually employing curation as a business strategy. Gohar World, Ganni and Soe

Humans are always looking for signals standing out against noise. But as modern society developed techniques to generate progressively more data, thi

The metaphor of mining suggests that you recover what is valuable and discard the rest. But what if we reverse the procedure?

FW 26/27 Pitch Day5
Jenna Guarascio

Content curation hooks people in with the promise of learning new skills while saving time, and it keeps them coming back by building a sense of commu

Having said this, and looking at the current information overload we all face on a day-to-day basis, I think there’s room for a new market of creators

In Curators are the new Creators, Gaby argues that this will create opportunities for curators — increasingly, we will pay people with good taste to h

Curators are the new Google

Reminders for myself1
Jenna Guarascio

Too many people think the grass is greener somewhere else but grass is green where you water it, remember that.