Curation

The metaphor of mining suggests that you recover what is valuable and discard the rest. But what if we reverse the procedure?

Humans are always looking for signals standing out against noise. But as modern society developed techniques to generate progressively more data, this became particularly important.

In fact, I’d argue an emerging class of creators and consumer brands is actually employing curation as a business strategy. Gohar World, Ganni and Soeur have been sharing city travel guides, Ghia has been sharing Spotify playlists, and tastemakers like Olympia Gayot and Alex Eagle are joining entirely new social platforms purpose-built for discover... See more

Curators are the new Google

I believe the opportunity in search is not to attack Google head-on with a massive, one size fits all horizontal aggregator, but instead to build boutique search engines that index, curate, and organize things in new ways.

In Curators are the new Creators, Gaby argues that this will create opportunities for curators — increasingly, we will pay people with good taste to help us sort through the ever-growing mass of information.

The business of good taste has been well documented. There are plenty of businesses that address the question “what should I read?”; The Browse... See more

Curation, in a sense, is its own form of intertextuality, or the shaping of a text’s meaning by another text.

Content curation hooks people in with the promise of learning new skills while saving time, and it keeps them coming back by building a sense of community around a particular subject or vertical.