Jessica Ryan
@jessicaryan
Piratical pioneer of experiences live on the Internet (circa 2013) // CEO Broadway Unlocked, your friendly theatre on the internet // Indefatigable advocate for arts
Jessica Ryan
watch.broadwayunlocked.com
That’s one form of approval, but how does it feel getting this form of institutional approval from the Grammys? BEAR The powerful executives follow what the people want. Of course it feels good when someone who brushed you off for the same exact music you were writing two years ago now wants to buy it. But it’s more than that. We want to make way... See more
Julia Jacobs • TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
But its five-second intro, a post-toke cough followed by a throaty scream, had popped up in a few TikToks of MMA fighters pummeling each other and weightlifters grunting beneath squat bars. Experience had taught 25/7 Media that when brief “recreates” of these kinds of songs burble up in those particular TikTok communities, virality can soon follow. When the number of recreates climbs into the tens or hundreds of thousands, Magana told me, two of 25/7’s core tenets become germane. The first: Once a social media user hears an audio snippet nine times, it gets stuck in their head to some degree. The second, which Magana has dubbed the Ten Percent Rule, is that 10 percent of those earwormed users will end up tracking down the snippet’s original source.
Rather than pay one or two famous influencers to use the “Toxic” intro in the hopes of producing a trickle-down effect, the firm appealed to scores of MMA and weightlifting TikTokkers whose followings rarely top more than a few hundred. (Some were given small payments to push the song, but others were happy to do it for free.) Flooding the zone this way caused TikTok’s algorithm to funnel posts featuring “Toxic” into the feeds of users who consume gym-centric content. Inevitably, some of those users were creators themselves, and they began to weave YoungX777’s clip into videos targeting related subcultures—like the region of TikTok obsessed with highlights of soccer players bursting past hapless defenders.
It’s not just that creators use the internet
It’s that they were raised by it.
They’re more attuned to thinking like product designers than studio executives
They test ideas, respond to feedback, and ship what connects.
They understand... See more
It’s that they were raised by it.
Their feedback loop is instant
They understand internet culture
They publish, adapt, and evolve in real time.
They’re more attuned to thinking like product designers than studio executives
They test ideas, respond to feedback, and ship what connects.
They understand... See more
The Entire Hollywood System Explained in Tech Terms
It’s not just that creators use the internet
It’s that they were raised by it.
Their feedback loop is instant
They understand internet culture
They publish, adapt, and evolve in real time.
They’re more attuned to thinking like product designers than studio executives
They test ideas, respond to feedback, and ship what connects.
They understand momentum.
They’ve already absorbed the logic of bottom-up SaaS, intuitively.
This is why the next great storytellers won’t come from film school.
They’ll come from YouTube, Discord, & Substack
All thats missing is proper infrastructure.
Where were you each at before this came into your lives?BARLOW We were both really depressed. It is hard to break into the music industry, and I was ready to give up. I was applying for record-label receptionist jobs and crying to my parents because they had been helping to support me in Los Angeles and they were like, “You need to get a real job.... See more
Julia Jacobs • TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
Evan Shapīro on LinkedIn: #sundayfunday | 32 comments
linkedin.com
Broadway Unlocked and IP Strategy
Gavin puts the current state of FAST in perspective: Crowded. Fragmented. Very good for aggregators. Less good for channel publishers.
neural networks and
"Seeing a much wider opportunity, he asked Baidu if he could solicit other offers before accepting the $12 million (to come work for Baidu "for a few years"), and when Baidu agreed, he flipped the situation upside down. Spurred on by his students and realizing that Baidu and its rivals were much more likely to pay enormous sums of money to acquire... See more
Wired • The Secret Auction that Set Off the Race for AI Supremacy
“It’s hard to comprehend fully — like, we did this from our bedrooms,” Barlow said in an interview on Monday.