Jessica Ryan
@jessicaryan
Piratical pioneer of experiences live on the Internet (circa 2013) // CEO Broadway Unlocked, your friendly theatre on the internet // Indefatigable advocate for arts
Jessica Ryan
watch.broadwayunlocked.com
Skydance Pays $2 Million+ For Sci-Fi Short Story ‘Drift:’ Andy Muschietti To Direct Space Mission Hostage Movie After Wild Auction
deadline.com
Broadway Unlocked and IP Strategy
These proof of concept short stories have emerged as something akin to the dizzying deals made for spec scripts decades ago. This sale also marks 12:01 Films and Verve’s 25th short story overall on their current run… Several of the stories have been adapted and published as novels through a Simon & Schuster label called 1201 Books. The real proof of life for these short stories will be the success of the movies made from them. About four of them are moving close to production starts.
It’s not just that creators use the internet
It’s that they were raised by it.
They’re more attuned to thinking like product designers than studio executives
They test ideas, respond to feedback, and ship what connects.
They understand... See more
It’s that they were raised by it.
Their feedback loop is instant
They understand internet culture
They publish, adapt, and evolve in real time.
They’re more attuned to thinking like product designers than studio executives
They test ideas, respond to feedback, and ship what connects.
They understand... See more
The Entire Hollywood System Explained in Tech Terms
It’s not just that creators use the internet
It’s that they were raised by it.
Their feedback loop is instant
They understand internet culture
They publish, adapt, and evolve in real time.
They’re more attuned to thinking like product designers than studio executives
They test ideas, respond to feedback, and ship what connects.
They understand momentum.
They’ve already absorbed the logic of bottom-up SaaS, intuitively.
This is why the next great storytellers won’t come from film school.
They’ll come from YouTube, Discord, & Substack
All thats missing is proper infrastructure.
Unified Video Strategy and Ad Revenue analytics
This show needed younger members and I don’t believe it fully reached that audience. This is in part because of social media failures. Social media influencers that focus on theater aren’t really selling tickets generally (I’ve done research on this—more on that in a future column) and they aren’t even coming up on the feeds of non-theater fans.... See more
Cara Joy David • HERE LIES LOVE Tries Hard, But Still Fails To Find Its Broadway Audience
“The League doesn’t ask patrons to rank the primary driver in their ticket purchase. (Individual shows sometimes do in their own research surveys. I’ve heard various figures from producers throughout the years—and most are similar to what I found. Though it has varied to a certain extent show to show.) That’s what I asked of people—what truly drove their purchase. I went to musicals as well as plays from last spring to this fall; I did not poll at any show running over two years. For Shucked, a show that several people told me greatly benefited from influencers, I spoke to twenty people during previews and then another fifteen people later in the run. In total, two of 200 people I spoke to said an influencer was the primary reason they purchased a ticket. Both of those people were under 30. Several others had seen influencer content, but that content was not the primary reason they purchased tickets. (Source material, stars, personal recommendations, and press topped the reasons; show specific obviously.)
There are likely many reasons that influencers are not driving ticket sales. According to the League, last season the average theatergoer was 40.4 years old, older than the typical influencer target. Theater tickets are generally expensive, so it may take more than one person’s word to take the plunge and buy. But, additionally, most influencers that push theater consistently are so-called "theater influencers" and primarily have their content pushed to theater fans.”
Where were you each at before this came into your lives?BARLOW We were both really depressed. It is hard to break into the music industry, and I was ready to give up. I was applying for record-label receptionist jobs and crying to my parents because they had been helping to support me in Los Angeles and they were like, “You need to get a real job.... See more
Julia Jacobs • TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
this is a 1996 guide on how to help someone use a computer. it’s strikingly resonant with ‘how to be a parent’, or really ‘how to help anyone with anything’. a nice example of “the universal within the particular”
This is shockingly close to how we approach building internet-driven live experiences with our collaborators and clients today 🤯
Supply: The people that create for all purposes in today’s modern economy, and the creative media assets, which they then distribute to their audiences.Incentives: Market mechanisms that financially and socially incentivize the creation, distribution, and consumption of creativity.Demand: The people that consume creativity and the channels by which... See more
Fast Company • fastcompany.com
Digital technologies can be powerful instruments of growth in artsand culture, capable of catalysing innovation and widening creators’and consumers’ access to publicly funded cultural activities. Prepandemic reports, sectoral overviews and digital strategies fromcultural organisations often demonstrated significant optimismin this respect