Jessica Ryan
@jessicaryan
Piratical pioneer of experiences live on the Internet (circa 2013) // CEO Broadway Unlocked, your friendly theatre on the internet // Indefatigable advocate for arts
Jessica Ryan
watch.broadwayunlocked.com
That’s one form of approval, but how does it feel getting this form of institutional approval from the Grammys? BEAR The powerful executives follow what the people want. Of course it feels good when someone who brushed you off for the same exact music you were writing two years ago now wants to buy it. But it’s more than that. We want to make way... See more
Julia Jacobs • TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
You can think of it like this:
Fast Company • fastcompany.com
BEAR If you think about it, it was like we were workshopping instantly. We were getting live feedback in real time for people that would be coming to the show or buying the album.
Julia Jacobs • TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
"Our primary barrier is what I have been saying since I started this job at OSF, and had actually been saying it at the Denver Center too: This industry has relied so heavily on one generation of theatregoer. And that generation has been great to us; they have come to see our shows, they have given us their resources, they have put us in their
... See moreAmerican Theatre • Oregon Shakes Restructures, Scales Back With Eye to Future
It’s not just that creators use the internet
It’s that they were raised by it.
They’re more attuned to thinking like product designers than studio executives
They test ideas, respond to feedback, and ship what connects.
They understand... See more
It’s that they were raised by it.
Their feedback loop is instant
They understand internet culture
They publish, adapt, and evolve in real time.
They’re more attuned to thinking like product designers than studio executives
They test ideas, respond to feedback, and ship what connects.
They understand... See more
The Entire Hollywood System Explained in Tech Terms
It’s not just that creators use the internet
It’s that they were raised by it.
Their feedback loop is instant
They understand internet culture
They publish, adapt, and evolve in real time.
They’re more attuned to thinking like product designers than studio executives
They test ideas, respond to feedback, and ship what connects.
They understand momentum.
They’ve already absorbed the logic of bottom-up SaaS, intuitively.
This is why the next great storytellers won’t come from film school.
They’ll come from YouTube, Discord, & Substack
All thats missing is proper infrastructure.
We know that fans and fandom properties that were once on the periphery are now at the cultural center. We have been imbued with power and we have become part of a cultural–and political–war.
Shawn Taylor • We the Fans: How Our Powers Can Change the World - Pop Culture Collaborative
Short-form is critical for building audience, but long-form is critical for building engagement. In the context of today’s revenue share formulas and sponsorship models, high-quality fan engagement will be the key to long-term success as the industry continues to evolve.
IP Strategy and
The scale of differentiation necessary to produce an MVIP has historically been determined based on the past behavior and preferences of demand. People liked to consume IP via books, movies, TV shows and comic books, not via an outline, or a few chapters, or a single picture.
Now, however, the disruption of traditional IP distributors via streaming and social media networks allows IP owner to have more flexibility in terms of production and distribution.
Lil Nas X, for example, is able to distribute his music (his IP) instantly by publishing a song (‘Old Town Road’) on SoundCloud and have it explode in popularity via remixing and UGC on TikTok. Previously, he would have had to wait to be discovered by a record label, who then would decide when to release his music and in what form factor — most likely as an album rather than a single.