Jessica Ryan
@jessicaryan
Piratical pioneer of experiences live on the Internet (circa 2013) // CEO Broadway Unlocked, your friendly theatre on the internet // Indefatigable advocate for arts
Jessica Ryan
watch.broadwayunlocked.com
As it turns out, the constrained opportunity of the Creator Economy hasn’t lived up to its sky-high expectations. As many creators quickly learned, finding 1,000 true fans is something very few people are actually able to do. Most creators can’t break through platforms’ algorithms. Most creators are not marketing experts. Most creators are not... See more
Fast Company • fastcompany.com
We know that fans and fandom properties that were once on the periphery are now at the cultural center. We have been imbued with power and we have become part of a cultural–and political–war.
Shawn Taylor • We the Fans: How Our Powers Can Change the World - Pop Culture Collaborative
This show needed younger members and I don’t believe it fully reached that audience. This is in part because of social media failures. Social media influencers that focus on theater aren’t really selling tickets generally (I’ve done research on this—more on that in a future column) and they aren’t even coming up on the feeds of non-theater fans.... See more
Cara Joy David • HERE LIES LOVE Tries Hard, But Still Fails To Find Its Broadway Audience
"Our goal is to build the best turnkey media operation in venture: a single place where founders acquire the legitimacy, taste, brand-building, expertise, and momentum they need to win the narrative battle online."
In order to imagine where the future is headed, let’s first lay out the three main steps of connection building to examine how the physical and digital worlds fare at each:
- Discovery : you find someone you want to meet, or that person finds you
- Connection : some initial contact is established
- Connection strengthening : further interactions
Joey DeBruin • The digital flip
They learned that they messed up. A blind spot was revealed to them. In terms of fixing that blind spot, they did a very accessible step for an institution — you educate yourself, you hire consultants, you have a “gender explosion” workshop with your current production. But often that first step of education ends when the workshop is done, which I... See more
Vulture • 1776’s Sara Porkalob Has Some Notes
Some artists might bristle at your strategy of inviting in fan feedback as you create the work, leaving it open to significant influence from the audience in the middle of the creative process.
Julia Jacobs • TikTok to the Grammys: How a ‘Bridgerton’ Musical Beat Broadway (Published 2022)
neural networks and