Jessica Ryan
@jessicaryan
Piratical pioneer of experiences live on the Internet (circa 2013) // CEO Broadway Unlocked, your friendly theatre on the internet // Indefatigable advocate for arts
Jessica Ryan
@jessicaryan
Piratical pioneer of experiences live on the Internet (circa 2013) // CEO Broadway Unlocked, your friendly theatre on the internet // Indefatigable advocate for arts
For many viewers, value sits at the intersection of intellectual property (IP), fandom, and audience activation… self-identified fans are more likely to follow their fandoms across different media, and to spend money on related merchandise, services, and events.14 As such, fans are often “net promoters” who organically extend the marketing reach of brands and franchises they care deeply about. In an ever-fragmenting and costly media landscape, fandoms can reduce uncertainty and risk of investments.

Future of Fandom and
Copy. Composition. Master. Royalties. PRO. Sync.