Jessica Ryan
@jessicaryan
Piratical pioneer of experiences live on the Internet (circa 2013) // CEO Broadway Unlocked, your friendly theatre on the internet // Indefatigable advocate for arts
Jessica Ryan
@jessicaryan
Piratical pioneer of experiences live on the Internet (circa 2013) // CEO Broadway Unlocked, your friendly theatre on the internet // Indefatigable advocate for arts

Unified Video Strategy and Ad Revenue analytics

The service is currently available to about 10,000 libraries, or 40 percent of North America’s libraries, as well as about half of high-end colleges in the country. Kanopy houses roughly 35,000 titles with 150 more coming each week. Some standouts on the service include newer films like “Moonlight” and “Lady Bird,” as well as older classics like “Rashomon” and “Chinatown.”
For many viewers, value sits at the intersection of intellectual property (IP), fandom, and audience activation… self-identified fans are more likely to follow their fandoms across different media, and to spend money on related merchandise, services, and events.14 As such, fans are often “net promoters” who organically extend the marketing reach of brands and franchises they care deeply about. In an ever-fragmenting and costly media landscape, fandoms can reduce uncertainty and risk of investments.