Jen Burkey
@jenburkey
Jen Burkey
Ideas We Love: Feral Strategy
ideaswelove.substack.com
Brand strategy inquiry questions
Dev Karaca on LinkedIn: By far the coolest brand trend right now: Building fictional universes to… | 13 comments
linkedin.com
World Building
Jolyon Varley on LinkedIn: This is the BEST brand campaign I've seen in a while ! Burberry just… | 131 comments
Jolyon Varleylinkedin.com
Two Min TikTalk
If you want to resonate with culturally rich audiences, don’t just speak their language—honor their lineage. Build bridges between your mythology and theirs. Aspire with them, not at them.
Because the future of branding isn’t about chasing culture.
It’s about understanding where it’s been, and then dressing for where it’s going.
Because the future of branding isn’t about chasing culture.
It’s about understanding where it’s been, and then dressing for where it’s going.
The Instigation Dispatch: 7.28.25- When Aspiration Beats The Algorithm (FREE)
Multicultural
Zoe Scaman on LinkedIn: For decades, sports brands spoke a universal language of grit. Just Do It.… | 73 comments
linkedin.com
Brand Positioning | Brand Personas
Jolyon Varley on LinkedIn: Another KILLER content series from Burberry. "Burberry Portraits"… | 138 comments
Jolyon Varleylinkedin.com
Two Min TikTalk | Burberry
Brands with “main character energy” aren’t afraid to:
If you’re not showing up in your feed, why should customers believe you’re showing up for them?
- Talk to the camera
- Show behind the scenes
- Educate in your zone of genius
- Repurpose that content across channels
If you’re not showing up in your feed, why should customers believe you’re showing up for them?
Just a moment...
“social-first”
Slow clubbing