Brands with “main character energy” aren’t afraid to:

• Talk to the camera


• Show behind the scenes


• Educate in your zone of genius


• Repurpose that content across channels

If you’re not showing up in your feed, why should customers believe you’re showing up for them?

Communities Scale Faster Than Campaigns

Social-first brands aren’t just posting content. They’re creating a world people want to belong to.

• Use story polls and comments to co-create


• Spotlight customers as creators


• Let your community shape language and content


• Reward engagement with more access—not just discounts

This isn’t “audience growth.” It’s relati... See more