Jen Burkey
@jenburkey
Jen Burkey
@jenburkey
Harry Salmons
From Jack Westerkamp (Breaking and Entering Media Co-Founder)
AI as tutor vs. tester
Our industry demands hyper relevance. We can no longer reach all of an audience with a single mass televised message. We can’t even reach people on a 1:1 basis with 10 messages. We need 100’s of hyper personalized messages. This process is not an inherently creative one. AI relieves the workflow challenge to let creatives focus on bigger ideas.
Anthropic AI study