Jen Burkey
@jenburkey
Jen Burkey
Ideas We Love: Feral Strategy
ideaswelove.substack.com
Brand strategy inquiry questions
If you want to resonate with culturally rich audiences, don’t just speak their language—honor their lineage. Build bridges between your mythology and theirs. Aspire with them, not at them.
Because the future of branding isn’t about chasing culture.
It’s about understanding where it’s been, and then dressing for where it’s going.
Because the future of branding isn’t about chasing culture.
It’s about understanding where it’s been, and then dressing for where it’s going.
The Instigation Dispatch: 7.28.25- When Aspiration Beats The Algorithm (FREE)
Multicultural
Here are the campaigns that won Cannes Lions’ first retail media Lions medals
Sara Lebowemarketer.com
Retail Media winners
Geoffrey Perez : « Sur Snapchat, les marques de luxe créent un lien plus fort avec les utilisateurs »
Sharon Camarafashionunited.fr
Snapchat luxury brands
Football fans, rise up ⚽📣 I’m excited to announce our newest Google Pixel UK campaign to bring you closer to the Lionesses ahead of the Women’s Euros this summer, in...
Eileen Mannionlinkedin.com
Google Pixel UK x British Vogue launch The Sports Desk, the first-ever editorial space dedicated to women’s sport
Slow clubbing
Jolyon Varley on LinkedIn: Another KILLER content series from Burberry. "Burberry Portraits"… | 138 comments
Jolyon Varleylinkedin.com
Two Min TikTalk | Burberry
Jolyon Varley on LinkedIn: This is the BEST brand campaign I've seen in a while ! Burberry just… | 131 comments
Jolyon Varleylinkedin.com
Two Min TikTalk