Narratives move the world. For early-stage founders, an impactful story is magnetic to talent, capital, and customers. Generalist Capital exists to help great entrepreneurs create and capitalize on narrative momentum.
On investment in India: Young and entrepreneurial ecosystem that want to build well, traditionally frugal. Option to list in Singapore and then go public on US stock exchange.
The idea is to initially attract users with a single-player tool and then, over time, get them to participate in a network. The tool helps get to initial critical mass. The network creates the long term value for users, and defensibility for the company.
While a multichannel experience is one that has the user engaging with various but unintegrated touch points, a true omnichannel experience means a user can successfully fulfil a single journey or task moving between various channels.
"If stories are linked with regularly repeated spatial practices, they become mutually supportive, and when a story becomes sedimented into the landscape, the story and the place dialectically help to construct and reproduce each other. Places help to recall stories that are associated with them, and places only exist (as named locales) by virtue... See more