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The Building Blocks of Tech
- Platform durability: wide range of apps with low revenue concentration
- Creator Economics: convert users to creators then retain and increase engagement
- Growth Flywheel: virtuous cycle where more creation drives more revenue and a better product
Rex Woodbury • The Building Blocks of Tech
Marketplaces: "mitigate complexity in a mature creator platform."
Rex Woodbury • The Building Blocks of Tech
"we're not a game; we're a platform for creativity and play. We provide tools and support for people to build what their imagination wants. The only limit is their imagination." — Chris Misner, head of Roblox International
Rex Woodbury • The Building Blocks of Tech
More games attract more users. More users lead to more revenue, which leads to more money paid out to developers. This attracts more developers, which leads to more games, and the flywheel spins faster.
Rex Woodbury • The Building Blocks of Tech
This is incredibly attractive in an industry historically beleaguered by an overreliance on hit games. Roblox’s platform approach means that it’s insulated from fad risk.
Rex Woodbury • The Building Blocks of Tech
According to insiders, Roblox’s most popular game accounts for only ~10% of revenue. Its top 50 games account for ~50-60% of revenue.
Rex Woodbury • The Building Blocks of Tech
It’s important to clarify that Roblox isn’t a game. It’s a game-creation platform. Roblox has never published a single game; rather, its users create games using Lego-like building blocks in Roblox Studio.
Rex Woodbury • The Building Blocks of Tech
About 80% of U.S. kids age 9 to 12 have played Roblox.
Rex Woodbury • The Building Blocks of Tech
Low code / no code isn’t a new category of startups, but rather a change in how people interact with technology.