Collections

Influencer Marketing4
Jason Bergman

More than any other generation, Gen Z uses TikTok as a search engine—making social media their primary tool for researching products online.

Nearly 57% of Generation Z is likely to purchase a product based on an influencer’s review

On the brand side, long-term partnerships streamline sourcing and negotiations, two of the most time-consuming aspects of influencer marketing. With c

Startup14
Jason Bergman

Somebody would ask me if he could get back to me about something next week, and I would reply ‘how about tomorrow morning? Might be completely unreaso

Problems are just opportunities in work clothes - Henry Kaiser The road to success is paved with mistakes and problems well handled

In general, your best weapon against these monsters is determination. Even though we usually use one word for it, determination is really two separate

The breakthrough came when I called a team meeting and proposed something radical: focus 80% of our attention on breaking this one constraint and onl

Focus2
Jason Bergman

Most teams are not focused enough. I rarely encountered a team that employed too narrow an aperture. It goes against our human grain. People like to b

The breakthrough came when I called a team meeting and proposed something radical: focus 80% of our attention on breaking this one constraint and onl

Thought provoking5
Jason Bergman

Does your situation need to change, or just your outlook on it? I recently came across a story that I love: Two salesmen were sent by a shoe manufact

Social media consultant Charles Miller on balance: "Spend a handful of hours a day going fast. Crush a gym session. Do deep work on a project you ca

"The strategy required to find a great opportunity (lots of saying yes and exploring widely) is different from the strategy required to make the most

Public speaking1
Jason Bergman

The Zone 2 Practice Session Confession: I’m a nervous public speaker. Every single time I’d get up to do a presentation in school or my early career y

Hiring3
Jason Bergman

Hiring is a sign of failure. The perfect company is a computer plugged into a wall. 100 employees means 100 roles that you failed to automate. Hiri

Stay small as long as you can. A startup is a search for a scalable and repeatable business model. Until you find that, stay as small as you can.

An empty seat is better than a poor fit. Brad Jacobs. Only work with the BEST and smartest people. With a mediocre idea, a mediocre team will screw it

Writing1
Jason Bergman
Decision Making2
Jason Bergman

Naval - if you can’t decide, the answer is no. You’ll never be absolutely certain but you should be very certain. If you’re ever split on a decision,

Orangutan theory - if you go into a room and tell an orangutan what you’re thinking one person walks out smarter.

MP Ideas1
Jason Bergman

Build a better use, don't build a better product. Build a better photographer, not a build better camera. Build a better entrepreneur, don't build a

LFG1
Jason Bergman

"A critical quality to develop in life is the willingness to try. You simply must find enough confidence to give it a go. The human mind is fabulous a