J. Danielle

In his 1967 book Society of the Spectacle , the French philosopher Guy Debord introduced the concept of recuperation: the process by which subcultural ideas and images become commodified and reincorporated into mainstream society. Throughout the 20th century, recuperation was achieved through mass media. It was done with the intent or effect of... See more

Luxury exists in the social and cultural exchange system, not in a market segment. It is glib to think that a different market growth strategy will save luxury. To save itself, luxury needs to regain its cultural power.

Thinking in Systems by Donella Meadows

What's the business problem? Who are we targeting? What are we offering? Why would they care? Nail these first.

I also believe taste is something we can and should try to cultivate. Not because taste itself is a virtue, per se, but because I’ve found a taste-filled life to be a richer one. To pursue it is to appreciate ourselves, each other, and the stuff we’re surrounded by a whole lot more.