J. Danielle
@jasminedanielle
strategist. writer. tinkerer. hobby hobbyist.
J. Danielle
lettersfromthebside.substack.com
It takes a certain privilege to opt out.
Matt Klein • Unplugging Is Not the Solution You Want
this is about tech, but ‘opting out’ generally is a behavior which necessitates privilege
I’m no longer content to ask, “What do you think about X?” Instead, I ask, “How did you come to believe X?”
David Brooks • How to Know a Person: The Art of Seeing Others Deeply and Being Deeply Seen
This example harmonizes with the notion of the “Mozart effect,” an established theory that suggests music, particularly compositions with intricate structures like Mozart’s, can augment cognitive functions, including creative thinking.
SCIRP Open Access
a paper on music’s ability to shape the mind.
Eugene Schwartz , the mastermind behind many brilliant advertising campaigns, on how to write a good ad:
“Let’s get right down to the heart of the matter. The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself and not from the copy.
Copy cannot create desire for a product. It can only take the... See more
“Let’s get right down to the heart of the matter. The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself and not from the copy.
Copy cannot create desire for a product. It can only take the... See more
James Clear • 3-2-1: Anticipation vs. Expectation, How to Write an Ad, and the Definition of Love | James Clear
