J. Danielle

Subversion is a cool look, but without action it is nothing more than a pose.

“I read the way a person might swim, to save his or her life. I wrote that way too,”

What we’re dealing with is a full-blown cultural moment. The 20-year nostalgia cycle, climate-change nihilism, information saturation, streaming-era content overload, and our collective Long COVID of the soul have converged in a tidal wave of tackiness. What TikTok teens, white collar workers marooned in home offices, and the gatekept super-rich... See more

there has been a shift in the standards of what defines a successful content strategy, marked by a move away from the volume and speed formula to a focus instead upon relevancy and customer centricity

Thomas Hine’s 1995 book, Total Package, which chronicles the history of consumer packaged goods, described the things that house the products we buy as “persuasive containers”—boxes and jugs and jars designed not just to safeguard their contents but to produce particular behaviors in the people who encounter them. The consumer system puts forth a... See more