J. Danielle

Chatter about vibes tracks the same trajectory as that about fake news. Fake news has devalued facts, and vibes have stepped into the vacuum.

To paraphrase Marshall McLuhan, first you shape your mask(s) and thereafter, your mask(s) shape you. Just as an IRL costume or mask changes the way you carry yourself, a digital garment can transform your thought processes and habits of mind

Sure, certain items became synonymous with Brat summer — a red wine-stained tank top, oversized sunglasses and anything in ‘Brat green’. But the movement’s real power was in its broader, ineffable ethos. It wasn’t just a look — it was a world you could step into.

Lists, and verbs, will carry you many a dry mile.

To imitate or not to imitate — the question is easily satisfied. The perils of not imitating are greater than the perils of imitating.

Always remember — the speaker doesn’t do it. The words do it.

Look for verbs of muscle, adjectives of exactitude.

The idea must drive the words. When the words drive the... See more