J. Danielle

I am convinced that when we’re drawn to someone else’s creative output, it’s not so much the work that attracts us as it is the energy that drives it — the confidence, emotionality, or sheer authenticity that underlies its production.

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I have an insanely talented friend who has an incredible understanding of design and when he second... See more

a moodboard on creating through the fear

What happens when you give a load of engineers a brief? I always ask the question: What would’ve happened if you hadn’t given the brief for High Speed 2 to a load of engineering firms who immediately focused on speed, time, distance, capacity? What if you’d given the brief to Disney instead?

They would’ve said, “First of all, we’re going to rewrite... See more

Our lives will be more convenient and streamlined, but perhaps a bit less wonderful and wonder-filled, a bit less illuminated. A process once geared toward exploration will shift to extraction. Less meandering, more hunting.

there has been a shift in the standards of what defines a successful content strategy, marked by a move away from the volume and speed formula to a focus instead upon relevancy and customer centricity

There are two kinds of writing; alive writing and dead writing. Alive writing invokes sensuousness, expansion, and insight. It transforms and enlarges its reader. It is a kind of disclosure; simultaneously immanent and transcendent. Dead writing is passive, sentimental and afraid of telling the truth. It discloses nothing except its own... See more