J. Danielle

Distilling a communications strategy into a brief is an art; it should be concise, clear, consistent and creative. Indeed, BBH co-founder John Hegarty has gone so far as to describe the creative brief as “the first ad in the campaign”.

For, if one is aware that these know-hows will naturally, yes, automatically, arrange themselves into creative and productive patterns in response to human necessity and demand— that is, in the absence of governmental or any other coercive master-minding—then one will possess an absolutely essential ingredient for freedom: a faith in free people.... See more