J. Danielle

“The thrill of a vibe is that it leads with emotion, not with spending power. It feels like playing hooky from a world where we are kettled by capitalism,” she continued, emphasising the shift towards truly living your life rather than simply purchasing a lifestyle through trending products.

Misogyny isn’t about hating or discriminating against women because they are women and thus attract suspicion and consternation. Misogyny is about exposing women to harm because our gender makes us beneath full consideration. Misogyny is primarily something we face, not something people feel in their hearts.

I owe this insight to my colleague Colin Nimick, a brilliant copywriter at Ogilvy who said, “In New York, people speak fast. In the American South, they speak slowly. Both of them are a form of politeness, understood in a different way. In New York, you speak quickly because you respect the value of the other person’s time and you don’t want to... See more

Trend brain, as I call it, encourages us to simplify everything online into something either buyable, understandable, or moral (and therefore worthy of consumption). We may tire of trend talk, but there is a devout certainty to the speed at which they’re cycled through. There are more choices than ever today, but seemingly less authority as to what... See more