J. Danielle

If you want to understand someone’s dreams, ask: How can I help you become the person you want to be?

Almost a half-century later, the journalist Kyle Chayka wrote in his book “Filterworld” that “microtrends” now rise and fall in a matter of weeks. In its quest to retain our attention, social media seemed to have heightened both the quantity and intensity of what we once called a fad: “Under algorithmic feeds, the popular becomes more popular, and... See more

surrounded by the detritus of dashed hopes

We’re inclined to leave them unencumbered by a definition, to preserve their ability to shift shapes.