J. Danielle
@jasminedanielle
strategist. writer. tinkerer. hobby hobbyist.
J. Danielle
@jasminedanielle
strategist. writer. tinkerer. hobby hobbyist.
Matthieu Blazy for Chanel SS26
Crying. I would wear an envelope if it were burgundy I fear
The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime cold medicine, gave up the daytime market. The focus of most marketing operations is just the opposite. They look for ways to broaden their markets by line extension, by size and flavor proliferation,
... See moreExcellent writing that stands in stark contrast to the NYT music critic’s piece on the topic.