We assume people want polished perfection. But often, they’re more drawn to the rough draft. The early adopters, the ones who find you first? They’re not looking for sleek—they’re looking for a spark .
They don’t need your idea to be refined. They just need to believe in it.
Your first 1,000 true fans won’t care that your work is raw, that you’re... See more
In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else too: taste.