J. Danielle

What happens when you give a load of engineers a brief? I always ask the question: What would’ve happened if you hadn’t given the brief for High Speed 2 to a load of engineering firms who immediately focused on speed, time, distance, capacity? What if you’d given the brief to Disney instead?

They would’ve said, “First of all, we’re going to rewrite... See more

The word community also came up more times than I could count, with young people desperate to live close to their friends (not their jobs) and have people around them who will love, support and accept them. However, it’s important to note that while the word “community” came up a handful of times, it was almost always used vaguely. Community is... See more

I find that a useful technique to know if you have an insight is what you write after "because". And a good technique for knowing if you have a strategy is what comes after "by".

"We want people to switch to our service" is not an insight nor a strategy. "People aren't switching to our service because they think we're too basic for their needs, so... See more

We assume people want polished perfection. But often, they’re more drawn to the rough draft. The early adopters, the ones who find you first? They’re not looking for sleek—they’re looking for a spark .

They don’t need your idea to be refined. They just need to believe in it.

Your first 1,000 true fans won’t care that your work is raw, that you’re... See more