J. Danielle

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime cold medicine, gave up the daytime market. The focus of most marketing operations is just the opposite. They look for ways to broaden their markets by line extension, by size and flavor proliferation,

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This example harmonizes with the notion of the “Mozart effect,” an established theory that suggests music, particularly compositions with intricate structures like Mozart’s, can augment cognitive functions, including creative thinking.

Repetition, or scalability, is the enemy of taste, because in time it reveals a latent sameness in what we all like to like

Historian Peter Turchin illuminates this possibility with his theory of “elite overproduction.” When societies generate more elite aspirants than there are roles to fill, competition for status intensifies. Ambitious but frustrated people grow disillusioned and radicalized. Rather than integrate into institutions, they seek to undermine them.... See more