I think asking questions and framing work that way actually opens up a space for more engagement with the audience. It allows them to participate in the discovery.
Social media is designed to cycle through content rather than encouraging people to sit with it, to understand it at a deeper level. New content is the fuel on which these platforms run.
The collection of so much personalized data—around what time of day we turn to Sade or how many seconds of a NewJeans song we play—suggests a future without risk, one in which we will never be exposed to anything we may not want to hear.