J. Danielle
@jasminedanielle
strategist. writer. tinkerer. hobby hobbyist.
J. Danielle
lettersfromthebside.substack.com
"Treat people as if they were what they ought to be, and you help them to become what they are capable of being.” (Johann Wolfgang von Goethe)
Eugene Schwartz , the mastermind behind many brilliant advertising campaigns, on how to write a good ad:
“Let’s get right down to the heart of the matter. The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself and not from the copy.
Copy cannot create desire for a product. It can only take the... See more
“Let’s get right down to the heart of the matter. The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself and not from the copy.
Copy cannot create desire for a product. It can only take the... See more
James Clear • 3-2-1: Anticipation vs. Expectation, How to Write an Ad, and the Definition of Love | James Clear
“The best advertising should make you nervous about what you’re not buying.”
Marketing Insights - Marketing Insights
She knew that communication wasn't a formula; it was a performance designed to create emotion.
Mary Wells Lawrence: How an Insult Forged a Marketing Revolution
on Mary Wells Lawrence’s theater background and the edge it gave her
cogs of marketing effect
“This paint lasts a long time because of the quality, but it’s also the emotional thing. So we didn’t have to burden you too much with the rational bit. It was baked into the idea. We can tell the story, not just the product story, because it’s the same thing,”