J. Danielle

@jasminedaniellestrategist. writer. tinkerer. hobby hobbyist.lettersfromthebside.substack.com

Luxury, more than any other category, cannot afford to be caught out. A mass brand can get away with it because nobody expects a Doritos ad to be draw

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To return to information overload: this means treating your "to read" pile like a river (a stream that flows past you, and from which you pluck a few

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