J. Danielle
@jasminedanielle
strategist. writer. tinkerer. hobby hobbyist.
J. Danielle
lettersfromthebside.substack.com
Catalina Marketing's analysis of $415 million in TV ad spend found that 53% of brand sales fell entirely outside the conventional demographic target. For frozen dinners, the figure was 60%. Binet and Field, analyzing hundreds of IPA Effectiveness Award cases, found that campaigns targeting the whole market achieved three times as many large... See more
Segments are Convenient. They're Also Wrong.
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