Indy Neogy

Anthea often uses metaphors to develop and convey new conceptualizations. This approach is in keeping with studies about the significant role of metaphorical thinking in creative intellectual processes in science and beyond. In Clash of Paradigms: Actors and Analogies Shaping the Investment Treaty System, for instance, she likened the system to a p... See more

Dragonfly Thinking

Our best chance of understanding complex issues lies in seeing them through “dragonfly eyes,” as political scientist and psychologist Philip Tetlock shows in his work on forecasting. Dragonflies have compound eyes made up of thousands of lenses and they integrate the views from these lenses to give them a range of vision of nearl... See more

one of the latest big theories in neuroscience says that humans are fundamentally creatures of prediction, and not only is creativity not at odds with that, but it actually goes hand in hand with improving our predictive power. Life itself, in this view, is one big process of creatively optimizing prediction as a survival strategy in a universe oth... See more

What do you wish Strategists would do more of?

• “Find opportunities for action, and not just diagnostics.”


• “Choices. Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.”

How do you judge whether a creative brief is good or no

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