Ilana Ettinger

Productize to segments and use casesPrice for value and then back out costs to find marginSell benefits not featuresPrice before product - figure out the value firstBundle leading items with additional features

The labor-market conditions that will generate convergence in pay between genders – the technological and institutional changes that reduce the cost of temporal flexibility – will make life better for almost everybody.

“Women need to be twice as good to get half the credit. Fortunately many women are four times as good.” —Alison Davis-Blake, former president of Bentley University (p. 17)

Two centuries ago, 84% of Americans worked on (mainly) our own farms in order to feed ourselves (decentralized, inefficient). By a century ago, we worked for a boss in big factories (centralized, more efficient), and today, while many people still work inside of big companies, more and more of us are working for ourselves or in creative jobs while

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How to do it: 1. Define a larger cause.  2. Articulate the problem better than anyone else. 3. Attack the status quo. 4.  Define a category. 5. Build the right team. 6.  Use “grassroots” customer testimony. 7.  Release news in lightning strikes, not dribs and drabs. 8. Organize events to focus attention.9. Nurture your community. 10. Pick noble... See more

To win tomorrow’s war for talent, companies will need to construct new types of employee experiences. The best ones will blend the freedom and opportunity of working for the internet with the scale and community of traditional employment.