Ilana Ettinger
@ilanaettinger1
Ilana Ettinger
The Most Popular Idea I've Ever Invented (PARA Method) | Part 1
youtu.beAn interesting way of organizing multiple workstreams in life - especially relevant for people with portfolio careers or multiple businesses or varied projects and interests
Hell is a collection of individuals who are spending the bulk of their time working on a task they don’t like and are not especially good at.
David Graeber • On the Phenomenon of Bullshit Jobs by David Graeber (366ES) — Atlas of Places
Productize to segments and use casesPrice for value and then back out costs to find marginSell benefits not featuresPrice before product - figure out the value firstBundle leading items with additional features
Patrick O'Shaughnessy • Madhavan Ramanujam - How to Price Products onInvest Like the Best with Patrick O'Shaughnessy Colossus
The bottom line is that 7 Rules of Power provides a clear roadmap for increasing your personal power and status over other people, if that’s what you’re looking to achieve. But it neglects to wrestle fully with the negative impacts of the tactics it espouses.
Charter • ‘7 Rules of Power’ by Jeffrey Pfeffer: How good people can accumulate power
Earned marketing is about brand, messaging, press, influencers, content — all the things that define who you are.
David Sacks • Your Startup Is a Movement
Greenwald proclaimed that competitive advantages fell into two distinct camps, customer captivity and resource captivity , and that the strength of these advantages were a function of scale.
Rick Zullo • Companies Build “Capabilities” Before They Build “Moats”
To win tomorrow’s war for talent, companies will need to construct new types of employee experiences. The best ones will blend the freedom and opportunity of working for the internet with the scale and community of traditional employment.
Nick deWilde • Why the new employer of choice is no employer at all
“Women need to be twice as good to get half the credit. Fortunately many women are four times as good.” —Alison Davis-Blake, former president of Bentley University (p. 17)
Charter • ‘7 Rules of Power’ by Jeffrey Pfeffer: How good people can accumulate power
The Great Attrition is making hiring harder. Are you searching the right talent pools?
Aaron De Smetmckinsey.com