Ilana Ettinger

Greenwald proclaimed that competitive advantages fell into two distinct camps,  customer captivity  and  resource captivity , and that the strength of these advantages were a function of scale.

What others may see as a moat, we may more earnestly see as “stickiness” or “defensibility” rather than as an outright moat. As we wrote about in  “What is a “Moat” and why does it matter?” , we define moats as  “Proven, perpetuating and permanent unit economic advantages from peers within a competitive set” . These moats need to be rooted in