Ilana Ettinger

Peter Thiel has said that the best startups are like a cult that believes in something true.

Hell is a collection of individuals who are spending the bulk of their time working on a task they don’t like and are not especially good at.

It’s because there’s still a widespread reverence for the “ideal worker.” We commonly define the ideal worker as someone who starts working in early adulthood and continues, full-time and full force, for 40 years straight. The concept reflects a breadwinner-homemaker model that dates back to the Industrial Revolution and functioned fairly well

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Productize to segments and use casesPrice for value and then back out costs to find marginSell benefits not featuresPrice before product - figure out the value firstBundle leading items with additional features