Ilana Ettinger

Earned marketing is about brand, messaging, press, influencers, content — all the things that define who you are.

What others may see as a moat, we may more earnestly see as “stickiness” or “defensibility” rather than as an outright moat. As we wrote about in  “What is a “Moat” and why does it matter?” , we define moats as  “Proven, perpetuating and permanent unit economic advantages from peers within a competitive set” . These moats need to be rooted in

... See more

Peter Thiel has said that the best startups are like a cult that believes in something true.