Ilana Ettinger
@ilanaettinger1
Ilana Ettinger
“But the Greeks and the Romans both believed in the idea of an external daemon of creativity—a sort of house elf, if you will, who lived within the walls of your home and who sometimes aided you in your labors. The Romans had a specific term for that helpful house elf. They called it your genius—your guardian deity, the conduit of your inspiration.... See more
How to do it: 1. Define a larger cause. 2. Articulate the problem better than anyone else. 3. Attack the status quo. 4. Define a category. 5. Build the right team. 6. Use “grassroots” customer testimony. 7. Release news in lightning strikes, not dribs and drabs. 8. Organize events to focus attention.9. Nurture your community. 10. Pick noble... See more
David Sacks • Your Startup Is a Movement
Earned marketing is about brand, messaging, press, influencers, content — all the things that define who you are.
David Sacks • Your Startup Is a Movement
On the Phenomenon of Bullshit Jobs by David Graeber (366ES) — Atlas of Places
atlasofplaces.comWhat others may see as a moat, we may more earnestly see as “stickiness” or “defensibility” rather than as an outright moat. As we wrote about in “What is a “Moat” and why does it matter?” , we define moats as “Proven, perpetuating and permanent unit economic advantages from peers within a competitive set” . These moats need to be rooted in
... See moreRick Zullo • Companies Build “Capabilities” Before They Build “Moats”
Madhavan Ramanujam - How to Price Products onInvest Like the Best with Patrick O'Shaughnessy Colossus
podcasts.apple.comTo win tomorrow’s war for talent, companies will need to construct new types of employee experiences. The best ones will blend the freedom and opportunity of working for the internet with the scale and community of traditional employment.
Nick deWilde • Why the new employer of choice is no employer at all
To be sure, we’re seeing the erosion of the ideal of an employee whose family responsibilities are kept tastefully out of sight.