Ilana Ettinger

Knowledge work is less structured, more spontaneous, and harder to teach. “Our knowledge,” says Glaeser, “builds on things that we learn from people around us.“ Being close to other knowledge workers makes it easier for us to learn new things and develop new ideas. As such, knowledge work is best done in cities.

What others may see as a moat, we may more earnestly see as “stickiness” or “defensibility” rather than as an outright moat. As we wrote about in  “What is a “Moat” and why does it matter?” , we define moats as  “Proven, perpetuating and permanent unit economic advantages from peers within a competitive set” . These moats need to be rooted in

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