Ilana Ettinger

For instance: in our society, there seems a general rule that, the more obviously one’s work benefits other people, the less one is likely to be paid for it. Again, an objective measure is hard to find, but one easy way to get a sense is to ask: what would happen were this entire class of people to simply disappear? Say what you like about nurses, ... See more

How to do it: 1. Define a larger cause.  2. Articulate the problem better than anyone else. 3. Attack the status quo. 4.  Define a category. 5. Build the right team. 6.  Use “grassroots” customer testimony. 7.  Release news in lightning strikes, not dribs and drabs. 8. Organize events to focus attention.9. Nurture your community... See more

We have instinctual responses to help us choose the objects that meet our most basic needs—when we’re hungry, we seek food; when we’re cold, we want warmth. But there is an entire universe of desires for which we have no instinctual basis for choosing one object or another. For these objects of desire, Girard saw that the most important factor in

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