Ilana Ettinger
@ilanaettinger1
Ilana Ettinger
@ilanaettinger1


marketing and

leadership and
What others may see as a moat, we may more earnestly see as “stickiness” or “defensibility” rather than as an outright moat. As we wrote about in “What is a “Moat” and why does it matter?” , we define moats as “Proven, perpetuating and permanent unit economic advantages from peers within a competitive set” . These moats need to be rooted in
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To be sure, we’re seeing the erosion of the ideal of an employee whose family responsibilities are kept tastefully out of sight.