Ilana Ettinger

Earned marketing is about brand, messaging, press, influencers, content — all the things that define who you are.

Peter Thiel has said that the best startups are like a cult that believes in something true.

Weaving surprising science with personal stories and original illustrations, each chapter examines one uncomfortable feeling—like envy, burnout, and anxiety—and lays out strategies for making it manageable.

Uncertainty. Anger. Despair. Envy. When you’re overwhelmed by big feelings, it can seem like you’re the only one who is struggling. But having difficult emotions doesn’t mean you’re malfunctioning. It means you’re human.