Ilana Ettinger
@ilanaettinger1
Ilana Ettinger
How Patagonia became Patagonia w/ Vincent Stanley
podcasts.apple.comEarned marketing is about brand, messaging, press, influencers, content — all the things that define who you are.
David Sacks • Your Startup Is a Movement
The bottom line is that 7 Rules of Power provides a clear roadmap for increasing your personal power and status over other people, if that’s what you’re looking to achieve. But it neglects to wrestle fully with the negative impacts of the tactics it espouses.
Charter • ‘7 Rules of Power’ by Jeffrey Pfeffer: How good people can accumulate power
on the concept of Combinatory Play
Greenwald proclaimed that competitive advantages fell into two distinct camps, customer captivity and resource captivity , and that the strength of these advantages were a function of scale.
Rick Zullo • Companies Build “Capabilities” Before They Build “Moats”
Peter Thiel has said that the best startups are like a cult that believes in something true.
David Sacks • Your Startup Is a Movement
Inclusivity and
What others may see as a moat, we may more earnestly see as “stickiness” or “defensibility” rather than as an outright moat. As we wrote about in “What is a “Moat” and why does it matter?” , we define moats as “Proven, perpetuating and permanent unit economic advantages from peers within a competitive set” . These moats need to be rooted in
... See moreRick Zullo • Companies Build “Capabilities” Before They Build “Moats”
