Ilana Ettinger
@ilanaettinger1
Ilana Ettinger
Productize to segments and use casesPrice for value and then back out costs to find marginSell benefits not featuresPrice before product - figure out the value firstBundle leading items with additional features
Patrick O'Shaughnessy • Madhavan Ramanujam - How to Price Products onInvest Like the Best with Patrick O'Shaughnessy Colossus
“Women need to be twice as good to get half the credit. Fortunately many women are four times as good.” —Alison Davis-Blake, former president of Bentley University (p. 17)
Charter • ‘7 Rules of Power’ by Jeffrey Pfeffer: How good people can accumulate power
Inclusivity and
To win tomorrow’s war for talent, companies will need to construct new types of employee experiences. The best ones will blend the freedom and opportunity of working for the internet with the scale and community of traditional employment.
Nick deWilde • Why the new employer of choice is no employer at all
It’s because there’s still a widespread reverence for the “ideal worker.” We commonly define the ideal worker as someone who starts working in early adulthood and continues, full-time and full force, for 40 years straight. The concept reflects a breadwinner-homemaker model that dates back to the Industrial Revolution and functioned fairly well
... See moreJoan C. Williams • The Pandemic Has Exposed the Fallacy of the “Ideal Worker”
marketing and
Peter Thiel has said that the best startups are like a cult that believes in something true.
David Sacks • Your Startup Is a Movement
To be sure, we’re seeing the erosion of the ideal of an employee whose family responsibilities are kept tastefully out of sight.