Ilana Ettinger
@ilanaettinger1
Ilana Ettinger
How to do it: 1. Define a larger cause. 2. Articulate the problem better than anyone else. 3. Attack the status quo. 4. Define a category. 5. Build the right team. 6. Use “grassroots” customer testimony. 7. Release news in lightning strikes, not dribs and drabs. 8. Organize events to focus attention.9. Nurture your community. 10. Pick noble... See more
David Sacks • Your Startup Is a Movement
Strategy and
on the concept of Combinatory Play
While working for the internet can be rewarding, it can also be an isolating experience, with little room for error.
Nick deWilde • Why the new employer of choice is no employer at all
On being an early adopter of organic cotton in Patagonia's garments: “The constraints we place on ourselves require innovation that then sets us apart from other companies”
Rodney Evans • How Patagonia became Patagonia w/ Vincent Stanley
Hell is a collection of individuals who are spending the bulk of their time working on a task they don’t like and are not especially good at.