Ilana Ettinger
@ilanaettinger1
Ilana Ettinger
Productize to segments and use casesPrice for value and then back out costs to find marginSell benefits not featuresPrice before product - figure out the value firstBundle leading items with additional features
Patrick O'Shaughnessy • Madhavan Ramanujam - How to Price Products onInvest Like the Best with Patrick O'Shaughnessy Colossus
Greenwald proclaimed that competitive advantages fell into two distinct camps, customer captivity and resource captivity , and that the strength of these advantages were a function of scale.
Rick Zullo • Companies Build “Capabilities” Before They Build “Moats”
How to do it: 1. Define a larger cause. 2. Articulate the problem better than anyone else. 3. Attack the status quo. 4. Define a category. 5. Build the right team. 6. Use “grassroots” customer testimony. 7. Release news in lightning strikes, not dribs and drabs. 8. Organize events to focus attention.9. Nurture your community. 10. Pick noble... See more
David Sacks • Your Startup Is a Movement
An interesting way of organizing multiple workstreams in life - especially relevant for people with portfolio careers or multiple businesses or varied projects and interests
Earned marketing is about brand, messaging, press, influencers, content — all the things that define who you are.
David Sacks • Your Startup Is a Movement
Like “future of work” companies, workforce development companies are focused on addressing challenges in the labor markets. But unlike “future of work” companies, which are ambiguously defined to include a wide array of companies, the workforce development category is precisely focused on solutions that improve the quantity and quality of labor.
... See moreOliver Hsu • Building the American Workforce | Andreessen Horowitz
We have instinctual responses to help us choose the objects that meet our most basic needs—when we’re hungry, we seek food; when we’re cold, we want warmth. But there is an entire universe of desires for which we have no instinctual basis for choosing one object or another. For these objects of desire, Girard saw that the most important factor in
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