Ilana Ettinger
@ilanaettinger1
Ilana Ettinger
Productize to segments and use casesPrice for value and then back out costs to find marginSell benefits not featuresPrice before product - figure out the value firstBundle leading items with additional features
Patrick O'Shaughnessy • Madhavan Ramanujam - How to Price Products onInvest Like the Best with Patrick O'Shaughnessy Colossus
Grappa
grappa.xyz
Status Signaling and
Like “future of work” companies, workforce development companies are focused on addressing challenges in the labor markets. But unlike “future of work” companies, which are ambiguously defined to include a wide array of companies, the workforce development category is precisely focused on solutions that improve the quantity and quality of labor.
... See moreOliver Hsu • Building the American Workforce | Andreessen Horowitz
Weaving surprising science with personal stories and original illustrations, each chapter examines one uncomfortable feeling—like envy, burnout, and anxiety—and lays out strategies for making it manageable.
Mollie West Duffy • Big Feelings: How to Be Okay When Things Are Not Okay
We have instinctual responses to help us choose the objects that meet our most basic needs—when we’re hungry, we seek food; when we’re cold, we want warmth. But there is an entire universe of desires for which we have no instinctual basis for choosing one object or another. For these objects of desire, Girard saw that the most important factor in
... See moreLuke Burgis • Why Everyone Wants the Same Things
It’s because there’s still a widespread reverence for the “ideal worker.” We commonly define the ideal worker as someone who starts working in early adulthood and continues, full-time and full force, for 40 years straight. The concept reflects a breadwinner-homemaker model that dates back to the Industrial Revolution and functioned fairly well
... See moreJoan C. Williams • The Pandemic Has Exposed the Fallacy of the “Ideal Worker”
Earned marketing is about brand, messaging, press, influencers, content — all the things that define who you are.