Ilana Ettinger

Earned marketing is about brand, messaging, press, influencers, content — all the things that define who you are.

“But the Greeks and the Romans both believed in the idea of an external daemon of creativity—a sort of house elf, if you will, who lived within the walls of your home and who sometimes aided you in your labors. The Romans had a specific term for that helpful house elf. They called it your genius—your guardian deity, the conduit of your inspiration.... See more

Knowledge work is less structured, more spontaneous, and harder to teach. “Our knowledge,” says Glaeser, “builds on things that we learn from people around us.“ Being close to other knowledge workers makes it easier for us to learn new things and develop new ideas. As such, knowledge work is best done in cities.

The labor-market conditions that will generate convergence in pay between genders – the technological and institutional changes that reduce the cost of temporal flexibility – will make life better for almost everybody.

While working for the internet can be rewarding, it can also be an isolating experience, with little room for error.