Ilana Ettinger

The bottom line is that 7 Rules of Power provides a clear roadmap for increasing your personal power and status over other people, if that’s what you’re looking to achieve. But it neglects to wrestle fully with the negative impacts of the tactics it espouses.

Earned marketing is about brand, messaging, press, influencers, content — all the things that define who you are.

What others may see as a moat, we may more earnestly see as “stickiness” or “defensibility” rather than as an outright moat. As we wrote about in  “What is a “Moat” and why does it matter?” , we define moats as  “Proven, perpetuating and permanent unit economic advantages from peers within a competitive set” . These moats need to be rooted in

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Productize to segments and use casesPrice for value and then back out costs to find marginSell benefits not featuresPrice before product - figure out the value firstBundle leading items with additional features